Editor’s note: This is a guest post by Lizzie Weakley, a freelance writer from Columbus, Ohio.
Not so long ago, drumming up business meant advertising directly or using word of mouth. The internet has brought some changes in that respect. Online presence has become the bread and butter for digital marketers. If your company doesn’t have any visibility online, then you are in the dark ages. Before a marketer can even think about bidding for keywords, a business must have an online exposure. Any advertising strategies you implement online are meant to enhance your research. The online platform is saturated with audiences of varying tastes, cultures, behaviors, and purchasing powers. Exposing yourself online means getting access to all these potential consumers. However, there is a line between an online presence and a positive online presence. Your visibility online, whether as an individual or company, is a reflection of your image. Audiences only have the information they find online to gauge you by. It means that if it is not positive, then the perception won’t be either. Online reputation management has become a vital part of maintaining an active online exposure. By reading the variety of online reputation articles present online, you can learn more about how to keep our image clean online. Some of these practices can help.