e-commerce optimisation

How to Keep Your E-Commerce System Functioning at Optimum Capacity

0 comments / June 20, 2016

Editor’s note: This is a guest post by Anica Oaks, who is a freelance writer and web enthusiast.

The unwavering increase in online shopping is launching e-commerce to greater heights. Businesses that will turn a blind eye to this potent opportunity risk fizzling out into obscurity.

This underscores the importance of businesses having a system that adequately addresses consumer needs on the internet. Here are some crucial ways to help you enjoy maximum benefits from an e-commerce platform.

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startup security

11 Basic Security Checks Your Startup Needs to Make

1 comment / May 24, 2016

Editor’s note: This is a guest post by Kevin Whelan who is CTO at ITC Secure Networking

As a startup, security is probably not that high on your list of priorities. You may be more focused on development, finding investment (or keeping investors happy) and building a profile for your brand. Like any business, the implications of a security failure for a startup only really become apparent when something happens and the damage is already done. However, unfortunately for younger companies – with delicately balanced finances and a fragile, new reputation – the consequences of a security breach can be much more serious. So, get ahead of the curve and carry out these basic security checks for your startup now.

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payment ecommerce

How To Optimize Each Step Of Your Customer’s E-commerce Experience

0 comments / May 19, 2016

Editor’s note: This is a guest post by Daniel Matthews who is a writer with a passion for tech and business.

The customer’s experience determines how they define your business—how they view what you do. This experience, in a word, is ongoing. It starts when they first hear about you, or when they first experience you.

To illustrate: you go over to a friend’s house for dinner. Your friend has been slow- cooking pulled pork in a Crock Pot. It’s good. You’re intrigued. But first you want to research whether most people prefer Crock Pot over other brands. Your internet research backs your friend up. Being the tech type, you buy a Crock Pot online. Or, you prefer human interaction so you buy in-store. Either way, your payment experience is quick and easy. You’re satisfied.

That is the arc of a quality experience, good from the first touchpoint through to the transaction.

According to Base Creative branding strategist Woody Yip, the unique experience arc is one of the trends to watch. People are “experience hungry”, and, “Shopping is no longer restricted to either physical stores or online but is moving towards a fluid exchange that can play out in creative ways.”

Mr. Yip cites a Mckinsey study that says more than 90 percent of people will conduct online research. According to the US Census Bureau, E-Commerce retail sales went up 14.6 percent from 2014 to 2015, totaling $341.7 billion in sales.

To optimize your customer’s e-commerce experience, you should look into optimizing each touchpoint of the experience. Here’s how:

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mobile ux trends

11 Tactics To Maximize Your E-Commerce Social Media Marketing

0 comments / May 17, 2016

Editor’s note: This is a guest post by Nancy Grace who is a social media expert and writer

One of the toughest challenges online store owners come across is increasing the traffic of their e-commerce store. Also, knowing where to begin and how to stand out from the thousands of online shops who are competing for the same traffic are other daunting challenges they go through.

The huge growth in the e-commerce world has made it tougher for e-commerce websites to gain the attention of critical number of visitors. These critical visitors later on become potential customers.

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creating user guides and manuals

5 Innovative Approaches to Improve Your User Guides And Manuals

0 comments / May 10, 2016

Editor’s note: This is a guest post by Sameer Bhatia who is founder & CEO of ProProfs

If you have just acquired user manual software or looking to potentially power up your manuals and process handling then this is the post for you. Overtime, user guides and manuals have become a common necessity for many activities and client related products. After all, you can’t deliver a service or product without having proper documentation in order to support usage and handling. The problem is that many of these documents follow the same linear structure and are often pushed away since navigation and usability aren’t always that great.

So, what can you do about it? How can you deliver awesome user guidelines and manuals so that results are significantly improved? Read on to find out.

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security for websites

How To Protect Your E-commerce Checkout From Fraud

0 comments / May 3, 2016

Editor’s note: This is guest post by John Stevens who loves to code websites, and improve their UX.

With major leaks and fraudulent transactions on the rise, online security has become a serious topic for consumers and online businesses – with consumers worried about their online data being nabbed by malicious hackers everywhere, and online businesses concerned about lost revenue.

PYMNTS.com, an authority in payments and commerce, discovered there has been a major increase in online fraud transactions. Online fraud has jumped a significant 11% since the shift of these fraudsters online. Digital goods retailers were victimized by these fraudulent operators.

According to a report by CreditCards.com, fraudsters have now “optimized” their stolen data. Before, all they cared about was the means of getting purchasing power from stolen credit card data. Nowadays, they have taken things up a notch; they’re also stealing account information that enables to them to do more than just counterfeit transactions online.

Once your account gets hacked through the information you previously provided, it will be easier for these people to continuously hack through all your information online. For example, using a weak payment gateway can get your account susceptible to fraudulent activities. It will be easier to log in your personal accounts and purchase things you don’t even need. Accruing loyalty points is their main objective; they can collect the rewards and gift certificates that will help them get what they want.

This can all start with a malware you accidentally downloaded, or a site-wide leak similar to Spotify’s mishap. Which is why in this post we’ll outline what you can do to protect your e-commerce checkout from fraudulent activity.

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PAYMILL’s Strategic Insolvency. Here’s What You Need To Know

0 comments / April 29, 2016

We have contacted you, our merchants, earlier this week and you might have already read the news in the media. But we want to give you the transparency, as we always have, surrounding the current situation, and answer the questions you probably have. Please always feel free to contact us directly, we’re always happy to help.

Why did PAYMILL choose to file for preliminary insolvency?

In coordination with the potential investors, shareholders and the main creditors, our management team has made the strategic decision to go for a preliminary insolvency in self-administration in order to bring the M&A negotiations to a successful result.

What does M&A negotiations mean?

Mergers and acquisitions (M&A) are transactions in which the ownership of companies, other business organizations or their operating units are transferred or combined. As an aspect of strategic management, M&A can allow enterprises to grow, change the nature of their business or improve their competitive position.

Will the payment payouts be affected?

Not at all. The payout to all our registered customers is not affected, since the processing and settlements are being handled by the acquiring banks. We continue our activities as usual.

Can I contact the acquiring bank?

We are striving to successfully finish the already advanced M&A process. That is why we remain your contact to the acquiring banks.

Should I search for another PSP?

The operational business will continue to be carried out in full and we will offer you solutions to all the possible scenarios. We stay your capable partner as usual. Your payments are secured and we will keep you updated on any developments in time.

What happens next?

We’ll be continuing our business operations as usual. Our management team is currently in advanced M&A negotiations with several parties and focused on bringing the process to a successful outcome. We would like to thank everyone for standing behind us during this period and for your trust in us.

We are overwhelmed by the positive feedback of our customers and partners. Please stay tuned for further updates.

augmented commerce

How To Get Started With Augmented Commerce And Take Your Business To The Next Level

0 comments / April 26, 2016

Editor’s note: This is a guest post by Dmytro Ternovyi who is an IT enthusiast and a passionate technology writer.

Augmented commerce, you say?

Virtual reality has been the big buzz in technology circles for quite some time now. It might surprise some to hear that some analysts are expecting augmented/virtual reality to become a $120 Billion market by 2020.

While virtual reality has the gaming and film markets pretty well in hand, speculating investors should be aware that there are dozens of more practical, and possibly more lucrative uses for augmented reality, especially in the business sector. The ability to super-impose images and movable 3D models over an actual environment has huge implications in marketing and industry. Some of these are already being taken advantage of by engineers and designers to create virtual prototypes and “floor models”.

These models can then be edited and displayed to clients without the cost of real building materials, or the hassles of shipping. Imagine ordering something online but having the ability to first see a virtual model in a real environment, establishing size and scale before ordering the product. This new world of augmented reality in e-commerce that some are calling “a-commerce” is just being realised.

This article will discuss existing examples of augmented commerce on the market, as well as the hardware required for their application, the changes that this will cause in other sectors, and why now is the perfect time to invest in this technology.

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ecommerce mistakes

10 Common E-commerce Mistakes to Avoid When Building Your Business

0 comments / April 20, 2016

Editor’s note: This is a guest post by Abhyudaya Tripathi who is a digital marketing expert

Technological advancement has brought a new dawn to the world of business as e-commerce has dominated the market for over a decade. Thus, no wonder why companies have jumped into the business of online selling.

However e-commerce is not just buying and selling your products; it’s a full-fledged way to run a business online. So, this goes without saying that, companies have to pay proper attention towards the development and maintenance of their e-commerce websites too.

This post will outline all the mistakes to avoid when building your online business so you can start generating more sales and revenue. So let’s take a look at them, one by one.

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tools to build business

What Are The Must Have Tools For Building Your Business?

0 comments / April 15, 2016

Editor’s note: This is a guest post by Nate M. Vickery is a business consultant and Editor-in-Chief at Bizzmarkblog.

In business, focus is a vital factor which can make or break a company. As an entrepreneur, you should be objectively aware of your strengths and find a way to utilize your weak spots. However, only after you start building your business model, and developing your strategy, you will realize how many aspects can be perceived as a potentially problematic area for your company.

Believe it or not, 17% of Startups fail due to lack of the actual business model.

Many businesses start without any strategy whatsoever as well. A total of 42% of 101 companies surveyed, reported that their business failed because they’ve tried to enter the market without previously checking the actual need on the market for a particular product or service. When we are discussing strategy, analysis and business management in general, one term seems to presents itself as a unifying force of the entire process – metrics.

When you are measuring your ROI, your revenue stream, your entire cost structure in general, that fluctuation of resources starts painting a very simple picture. With every report that you receive, you are able to determine the possible issue in your business, or at least narrow the focus on the department in particular. You are able to find your weak spot.

So, which tools are you using regularly? Monitoring the right metrics, and staying on top of your every fluctuation, is the only reliable way of conducting a scalable business. Actual, real-time insight is what makes a successful business. But if you are one of the entrepreneurs who started their business with no previous planning, then you are probably not even aware of the many aspects that your company should cover in order to become a sustainable SME.

So let’s see what are the vital tools you’ll need for building and developing your business.

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