Editor’s note: This is a guest post by folks at The School of Communication Arts.
Psychology is a long word, and usually it brings to mind cats in boxes, Freud on a sofa and lots of long, confusing sentences! But psychology affects practically everything we do and every decision we make. You’ve probably been using aspects of psychology without even meaning to – ever tried to persuade someone? Ever tried to out-think an opponent in a debate or a game? Then you’ve been using psychological techniques.
Psychology can help to make the difference between an average advert and a runaway success. But it doesn’t have to be hard to understand. Here are the most important ways to begin getting inside customers’ heads.