shopping online

7 Surprising Statistics To Help Reduce Your Shopping Cart Abandonment Rate

0 comments / June 29, 2015

Did you know that the average shopping cart abandonment rate is a massive 68.53%? That means more than half the people who proceed to checkout on your e-commerce website do not complete their orders. That’s a huge amount of money to be left on the table, especially when you consider the amount of effort you’ve put into attracting them to your online shop.

So we decided to investigate what factors are contributing to that high abandonment rate, and researched ways that could help reduce it and increase your conversions.

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online shopping from social

How To Use Social Media For Your E-Commerce Business

0 comments / June 18, 2015

With European online retail sales expected to soar to €233.9 billion in 2018 and the process of setting up an online shop made easy – there’s never been a better time to sell things online.

However, the ease of setting up an online shop means just about anybody can do it, and that makes your marketing and branding essential for setting your business apart from the herd.

While you most likely won’t have millions to invest in advertising campaigns – social media has made it possible for businesses to reach thousands of people organically. People, who according to a poll of 170 000 internet users by GlobalWebIndex, spend 28% (average 1.72 hours a day) of their time online on social networks. Making social media a channel you can’t afford to miss when it comes to marketing your e-commerce website.

Which begs the question, which social networks should you be on? And what should you be posting to engage your target audience – and drive sales to your e-commerce website?

In this post we’ll take a look at the main social networks you should be active and give you a list of things you can do.

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Introducing PayPal and Card Payments in One API

0 comments / June 10, 2015

Today we’re extremely excited to introduce our PayPal integration to the PAYMILL API!

Around the world, credit and debit cards are the most widely used payment method, but they are definitely not the only one. The volume of payments processed through digital wallets is increasing dramatically, and gives your customers an easy way to pay for your products.

Digital wallets encourage your customers to checkout more often by ensuring they are able to choose from a selection of  payment methods that is most convenient for them. This is particularly apparent on mobile checkouts, where the ease of not having to manually input card details is a huge benefit to your customers.

Lately, we’ve been working very hard to enable online shops to easily add the largest one of these, PayPal.

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Credit Card Icon by Hakan Yalcin from the Noun Project

6 Ways To Improve Your Checkout Conversion Rate

0 comments / June 5, 2015

A critical element for any e-commerce website is the experience customers have when they checkout to buy your products.

Your checkout page is where people finally become paying customers, and you’ll want to make sure you’re using every trick in the book to convert as many people as possible.

In this post we’ll look at six ways you can improve their experience to increase your checkout conversion rate.

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How Multiple Payment Methods Help Increase Conversions

0 comments / May 26, 2015

In the past three years, we’ve recognised that credit & debit card payments coupled together with a digital wallet like PayPal, lets you cover the majority of online transactions in Europe. With that combination of payment methods, you’re able to cover over 90% of online purchases in the vast majority of European countries – which makes it a key factor to increasing conversions on your e-commerce website.

online payment methods in europe

We’ll take a look at three reasons how having multiple payment methods can help you increase conversions.

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What Online Merchants Should Know About E-commerce Fraud [Infographic]

0 comments / May 21, 2015

Every day fraud and identity theft threaten online businesses of all kinds. As an online business owner it is important to understand how fraud has evolved as well as the prevention measures you can take to prevent it.

In many cases, fraud can be prevented with human intervention in combination with technology. One common way is by integrating 3-D secure into your checkout, which is a security protocol that helps ensure the customer is actually the credit card holder.

To find out more about e-commerce fraud, scroll down to check out our infographic which highlights some alarming numbers regarding fraud and what you can do to help prevent fraudulent transactions. It’s always better to be in the safe side than to lose thousands in chargeback fees, sales and inventory.

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Fintech startup PAYMILL

Top Startups From Munich

0 comments / May 8, 2015

London and Berlin seem to always be making the headlines when it comes to startups. And for good reason too, as they’ve produced some successful startups the past years, such as MOO, SwiftKey, SoundCloud and 6Wunderkinder.

But while these cities generate most of the buzz in the startup community, that doesn’t mean they’re the only ones.

According to an EU study from 2014, Munich ranked as the number one European city when attracting venture capital in the technology sector.

So while not much has been reported on the Munich startup scene (also home to PAYMILL), there’s definitely something brewing here in Bavaria – which is why we’ll be taking a look at some of the top startups from Munich.

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4 Practical Ways To Stay Close To Your Early Users

0 comments / April 30, 2015

Editor’s note: This is a guest post by Marta Wadsworth who is part of the Marketing Team at Userlike

Your relations with your early customers are the foundation for sustainable startup growth. Early customers are the ones who proof or disproof your product market fit, or guide you to the direction of reaching one. They have (or should have) a high impact on your product development, which is why staying close to them during the early stages of your company is so important.

hello

Sadly, many startups neglect the importance of actively maintaining their interaction channels.

These startups take a huge risk: after a couple of months/years of working hard in their basement they come out with a product for which they have no idea whether a market exists (besides their own feelings and perceptions). This is explained by Eric Ries in The Lean Startup, which stresses the importance of a feedback loop of customer input for the development of a product towards market fit.

So it should be clear that staying in close contact with your early users is essential, but how do you do that? Take a look at these four tools and tips.

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the startup life

Why Generation Y Choose The Startup Life

0 comments / April 23, 2015

According to research by PwC, Generation Y (people born in the 80s and early 90s) will compose half of the workforce in 2020.

However Generation Y (a.k.a. Millennials) are already quite established in the workforce today. And with startups and larger established corporations compete against each for the best talent – it’s important to know what exactly makes them tick. Not only for attracting talent to come work for you, but to also keep them with your company.

A lot has already been published on the topic, not only from a human resources perspective but also how to sell to millennials. However in this post we want to share some key findings why Generation Y choose the startup life.

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