What Online Merchants Should Know About E-commerce Fraud [Infographic]

0 comments / May 21, 2015

Every day fraud and identity theft threaten online businesses of all kinds. As an online business owner it is important to understand how fraud has evolved as well as the prevention measures you can take to prevent it.

In many cases, fraud can be prevented with human intervention in combination with technology. One common way is by integrating 3-D secure into your checkout, which is a security protocol that helps ensure the customer is actually the credit card holder.

To find out more about e-commerce fraud, scroll down to check out our infographic which highlights some alarming numbers regarding fraud and what you can do to help prevent fraudulent transactions. It’s always better to be in the safe side than to lose thousands in chargeback fees, sales and inventory.

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Fintech startup PAYMILL

Top Startups From Munich

0 comments / May 8, 2015

London and Berlin seem to always be making the headlines when it comes to startups. And for good reason too, as they’ve produced some successful startups the past years, such as MOO, SwiftKey, SoundCloud and 6Wunderkinder.

But while these cities generate most of the buzz in the startup community, that doesn’t mean they’re the only ones.

According to an EU study from 2014, Munich ranked as the number one European city when attracting venture capital in the technology sector.

So while not much has been reported on the Munich startup scene (also home to PAYMILL), there’s definitely something brewing here in Bavaria – which is why we’ll be taking a look at some of the top startups from Munich.

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4 Practical Ways To Stay Close To Your Early Users

0 comments / April 30, 2015

Editor’s note: This is a guest post by Marta Wadsworth who is part of the Marketing Team at Userlike

Your relations with your early customers are the foundation for sustainable startup growth. Early customers are the ones who proof or disproof your product market fit, or guide you to the direction of reaching one. They have (or should have) a high impact on your product development, which is why staying close to them during the early stages of your company is so important.

hello

Sadly, many startups neglect the importance of actively maintaining their interaction channels.

These startups take a huge risk: after a couple of months/years of working hard in their basement they come out with a product for which they have no idea whether a market exists (besides their own feelings and perceptions). This is explained by Eric Ries in The Lean Startup, which stresses the importance of a feedback loop of customer input for the development of a product towards market fit.

So it should be clear that staying in close contact with your early users is essential, but how do you do that? Take a look at these four tools and tips.

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the startup life

Why Generation Y Choose The Startup Life

0 comments / April 23, 2015

According to research by PwC, Generation Y (people born in the 80s and early 90s) will compose half of the workforce in 2020.

However Generation Y (a.k.a. Millennials) are already quite established in the workforce today. And with startups and larger established corporations compete against each for the best talent – it’s important to know what exactly makes them tick. Not only for attracting talent to come work for you, but to also keep them with your company.

A lot has already been published on the topic, not only from a human resources perspective but also how to sell to millennials. However in this post we want to share some key findings why Generation Y choose the startup life.

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recurring payments

How To Reduce Chargebacks For Your Subscription Business

0 comments / March 31, 2015

Important: The following new rules by Visa are mandatory for recurring payments starting April 18th, 2015, please make sure to comply by then.

 

Do you run a subscription business and want to build trust with your customers while reducing the amount of chargebacks you receive?

By selling products or services that are paid for regularly (e.g. on a monthly basis), you and your customers enter, what Visa calls, a recurring transaction agreement (RTA). An RTA is a token of trust between you and your customer, which is why it is that important to convey this trust to him by being transparent about your services.

Visa has set up new rules that will become active on April 18th and we will help you do just that. How do they help? By following these new rules, your customers will know exactly what to expect from subscribing to your service. No unpleasant surprises for your customers, less chargeback costs for you.

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prevent fraudulent transactions

3 Ways To Help Prevent Fraud On Your E-commerce Website

0 comments / March 26, 2015

Credit cards either get stolen or lost, and chances are it can get into the possession of somebody with the wrong intentions in mind. Fraud happens when the credit cardholder has not authorised the transaction. As a merchant, this can get fairly costly for your business with high chargeback fees and loss of sales revenue.

But while there’s always a risk you’ll be vulnerable to fraudulent transactions. There are measures you can take to ensure it is kept to a minimum and where you can rest easy knowing your e-commerce website is for the most part safe.

In this post I want to highlight a few red flags you should be keeping an eye on.

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3 Ways 3-D Secure Builds Trust In Your Checkout

0 comments / March 20, 2015

Having worked in e-commerce for the past four years, I’ve seen many arguments for and against 3-D Secure (Verified by Visa and MasterCard SecureCode). The majority of these against focus on an apparent hit on your conversion with 3-D secure, which adds an additional step to your checkout and increases the friction experienced by your customers paying for their purchase.

paymill_3dsecure

Whilst this makes sense, most of these studies and articles forget that 3-D Secure was first developed by the card networks to reduce the number of fraudulent transactions. In this post I wanted to take some time to focus on the positives of 3-D Secure, and why a store owner might want to consider adding it to their checkout process.

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Photo courtesy of  Markus Spiske/Flickr

6 Startups Who Have Nailed Down Content Marketing

0 comments / February 12, 2015

Just starting up, bootstrapped and looking for customers? Welcome to the world of every early-stage startup.

So what can you do to get your startup in front of your target audience without having to spend a fortune on online advertising.

Sure, you’ll get a boost for when you launch your product, but what about all that time in between major updates and product launches – what do you do then? You’ll need something that attracts people to your startup without speaking too much about yourself and your products, which is where the role of content marketing starts to play an important role.

Content marketing is essentially creating valuable, relevant and consistent content for your target audience, which ultimately gives your audience a reason to come back to your startup

But starting anything new is challenging, which is why it’s always a good idea to learn from the best. Here I’ve listed six startups (in no particular order) which I personally follow and think they do a stellar job engaging potential customers.

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getting customer feedback

5 Practical Steps to Get Structured Customer Feedback

0 comments / February 6, 2015

It’s quite obvious why you should consider your customer’s feedback. You want to take the right decisions and you want to know if you’re still on the same page as your users. Great! Of course there are a ton of ways how to gather your customer’s feedback: it can range from a survey to in-depth interviews to product usability tests.

For ways how to test your product, e.g. your website, check out our recent post on online testing tools. Assuming you do not have a high-digits budget to conduct market research through a service provider, here are five practical steps how you can receive structured customer feedback. (Market researchers please do not continue to read…)

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