customer experience

Customer Experience: What It Takes to Create an Effective Business

0 comments / September 22, 2016

Editor’s note: This is a guest post by Rachelle Wilber, a freelance writer from San Diego.

An effective business is one that continues to attract new customers and retain old customers. A business owner must understand the foundation of an effective business before that person can build and maintain one. Coming up with a concrete plan to follow can help get the process started. The following are some elements that one needs to create it.

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effective marketing

7 Ways to Budget-Friendly Marketing That Gets Results

0 comments / September 13, 2016

Editor’s note: This is a guest post by Kate Simpson, a freelance blogger.

Marketing is an important thing to consider, especially when you are paying close attention to your budget. When that happens, free or inexpensive alternatives are the obvious solution. Marketing doesn’t have to cost a lot of money.

You have many effective and affordable solutions to choose from, and when done properly, can really help you market your business. Read on for 7 simple techniques that are both easy on the budget and that you can start using right away. Read more


Best Practices for Predictive Testing in E-Commerce

0 comments / September 6, 2016

Editor’s note: This is a guest post by Avinash Nair, a digital marketer at E2M.

E-commerce has been among the earliest industries to have successfully adopted predictive testing and analytics methodologies. The reason is pretty obvious. In a dynamic and competitive e-commerce space, getting to know the customer better and offering him the right products/services at the right time is the key to business success.

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online shopping from social

17 SMM Tasks for Your Social Media Virtual Assistant

1 comment / September 1, 2016

Editor’s note: This is a guest post by Elizabeth Duffy.

Social media tactics can really grow your business. However, completing all of the social media aspects of your business can take a lot of time. There are many social media tasks that need to be completed. If your company gets a virtual assistant that can make things a lot easier. So what type of SMM tasks can you assign to your virtual social media manager?

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The psychology of advertising – more than just face value

0 comments / August 26, 2016

Editor’s note: This is a guest post by folks at The School of Communication Arts.

Psychology is a long word, and usually it brings to mind cats in boxes, Freud on a sofa and lots of long, confusing sentences! But psychology affects practically everything we do and every decision we make. You’ve probably been using aspects of psychology without even meaning to – ever tried to persuade someone? Ever tried to out-think an opponent in a debate or a game? Then you’ve been using psychological techniques.

Psychology can help to make the difference between an average advert and a runaway success. But it doesn’t have to be hard to understand. Here are the most important ways to begin getting inside customers’ heads.

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A Minimalist's Guide to Build & Break Customer's Trust for Your Ecommerce Store

A Minimalist’s Guide to Build & Break Customer’s Trust for Your Ecommerce Store

1 comment / August 24, 2016

Editor’s note: This is a guest post by Abhishek Agarwal, CEO and Co-Founder of MobiCommerce.

Building a successful e-commerce business is never an easy job. It demands lots of efforts, resources and time to drive quality traffic to your newly launched online store. But, the responsibility of an e-commerce marketer doesn’t end there. Actually, it becomes more challenging from there. Being a marketer you have to ensure that you capitalize on all the visitors driving to your website. If you can’t convert those site visitors into your customers or, at least, subscribers, then all your investment and hard work go ruined.

The future of marketing is much beyond the customer acquisition. Today the challenge for you, as an e-commerce marketer, is to make the visitors converted into subscribers or customers in their first visit to your online store. So, how can you boost your ecommerce business?

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5 Common Myths of Online Payment Busted

0 comments / August 19, 2016

Editor’s note: This is a guest post by Scott Ragin, a senior marketing expert at AussiEssay.

With the growth of online industries, people slowly transfer some of their payments in the online world. They purchase all kinds of stuff from Internet stores, pay their bills, and order different services, from writing assistance to accounting.

Online payment technologies are more innovative than ever. They are becoming more user-friendly and support the growth of new ecommerce projects. Some people still doubt the effectiveness and safety of online payment systems.

  • Can they charge more money?
  • Will I get robbed?
  • Will someone steal my credit card data?
  • Will they help my business grow?
  • Will I need to make a large investment to make online payment possible for my customers?

These are only few of the many questions both users and merchants have. Today, we’ll drop some light to 5 most common myths surrounding online payments. Instead of wandering around the Internet to find your answers, you can simply read what follows.

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Down and Dirty

Down and Dirty – How to Effectively Buy and Sell

1 comment / August 16, 2016

Editor’s note: This is a guest post by Rachelle Wilber, a freelance writer from San Diego.

We live in a more competitive world than ever before. Today, consumers have access to nearly any product or service you can think of with the click of a mouse in the comfort of their home or office. This makes it more important than ever for business owners and their employees to understand and actively practice the latest techniques in buying and selling. By following these tips, you can become more persuasive and make the most of your hard-earned money.

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hurdles ecommerce

The Emerging Role of Big Data to Validate UX

0 comments / August 11, 2016

Editor’s note: This is a guest post by Juned Ghanchi, who is the director of marketing strategy at IndianAppDevelopers.

As far as the web and digital presence are concerned, can there a thing of bigger importance these days than the user experience? Well, the answer for most must be equivocal ‘No’. User experience emerged as the grand total of various attributes that make a rewarding web presence possible. It is now the most important factor for delivering business value. Moreover, the digital presence itself bears the mark of a successful brand in many respects. But the biggest question is, whether the overwhelming volume of digital data produced every moment can actually determine the effectiveness of our user experience. Well, the role of Big Data in the recent times is looming large in respect of validating and measuring UX.

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Things You Should Know When Becoming an Entrepreneur

End-To-End Customer Experience: A Complete Guide For E-Commerce Websites

0 comments / August 9, 2016

Editor’s note: This is a guest post by Alex Gomez, a contributor from New York.

What makes an e-commerce business go from being a simple online store to a popular, beloved brand that gets thousands (to even millions) of unique visitors per day? Amazing customer experience, that’s what.

The key to a successful e-commerce business lies in creating a positive experience for your customers from start to finish. Good marketing is enormously beneficial, but it still isn’t enough to help you retain customers. What keeps them coming back for more is the overall experience they have with you and your company. A positive end-to-end experience is what turns casual online shoppers into avid and loyal brand advocates.

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