How to Make Sure Your Company Has a Positive Online Presence

0 comments / November 30, 2016

Editor’s note: This is a guest post by Lizzie Weakley, a freelance writer from Columbus, Ohio. 

Not so long ago, drumming up business meant advertising directly or using word of mouth. The internet has brought some changes in that respect. Online presence has become the bread and butter for digital marketers. If your company doesn’t have any visibility online, then you are in the dark ages. Before a marketer can even think about bidding for keywords, a business must have an online exposure. Any advertising strategies you implement online are meant to enhance your research. The online platform is saturated with audiences of varying tastes, cultures, behaviors, and purchasing powers. Exposing yourself online means getting access to all these potential consumers. However, there is a line between an online presence and a positive online presence. Your visibility online, whether as an individual or company, is a reflection of your image. Audiences only have the information they find online to gauge you by. It means that if it is not positive, then the perception won’t be either. Online reputation management has become a vital part of maintaining an active online exposure. By reading the variety of online reputation articles present online, you can learn more about how to keep our image clean online. Some of these practices can help.

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Here’s Why Your E-commerce Store Is Not Making Any Sales

0 comments / November 30, 2016

Editor’s note: This is a guest post by John Nasaye, a startup and tech enthusiast. He blogs regularly at

So you’ve successfully set up your e-commerce store, bravo! But wait, why aren’t there any sales after your launching month? An e-commerce store is an excellent way to ramp up our sales and revenues without the enormous overheads that come with traditional brick and mortar stores. You are instantly able to capture a global market as well as keep your doors open 24 hours a day and 7 days a week. Marketing data and statistics continually show that millions of customers prefer an online shopping experience. While the average online spend-per-person is steadily growing, e-commerce businesses are still struggling to turn out a profit. If your business is among this lot, here are 10 possible root causes of your stagnant online sales revenue:

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Guide for Improving Conversion at Your Magento Website

0 comments / November 24, 2016

Editor’s note: This is a guest post by Emily Benson, a WordPress enthusiast and a Web Developer. She is currently employed at HireMagentoGeeks Ltd. and managing all HTML to Magento conversion projects. She also loves to write WordPress and Web development related tutorials.

If you operate a Magento E-commerce site, it is important for you to convert your site’s traffic into leads or conversions to stay afloat in E-business. Many times, despite having a well-designed Magento site with a wide range of products and services, online business owners fail miserably to generate leads. Actually, poor conversion is a common problem faced by a number of E-retailers. If you really want to improve conversion rates on Magento, you need to take care of several aspects of your site with ultimate attention. Here are 11 tips, using which you can increase the conversion rate of your E-commerce site in an easy way: Read more

outdated technology

4 Ways Your Outdated Technology is Sabotaging Your Startup

0 comments / November 22, 2016

Editor’s note: This is a guest post by Anica Oaks, a freelance writer living in San Francisco.

Technological advances have revolutionized how people do business and have allowed monumental strides in productivity on many levels. However, technological changes are swift and frequent. When your technology falls behind, it can have an immediate and profound impact on how well your business functions. Here are four ways your outdated technology can hold your startup back from bigger market share and greater profit margins. Read more

Blogs are ubiquitous nowadays. Learn here, how to use blog content to improve your e-commerce business and get better results in google ranking.

5 Reasons Why You Should Have A Blog for Your Ecommerce Site

0 comments / November 16, 2016

Editor’s note: This is a guest post by Maulik Shah, founder & CEO of Biztech IT Consultancy Pvt Ltd.

Blogs are ubiquitous nowadays. Search for any non-product keyword in Google and chances are that most of the top 10 results will be for blogs or content heavy sites like for example news sites. But can a blog add any real value to an ecommerce site whose primary purpose it is to sell products? The answer to the above question is yes, and there are quite a few reasons for this. Internet has now become a part of people’s daily life. It has gradually become a widely adopted medium for reading, writing, and sharing information. And it is for the very reason that blogging has become one of the leading means of mass communication for businesses and an important part of ecommerce website development. In this blog today, we are going to discuss 5 of the major reasons why you should have a blog for your ecommerce website.

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e-Commerce, Sales

Reaching Out To Your Customers: How To Make Sure Everyone Wins

0 comments / November 9, 2016

Editor’s note: This is a guest post by Kara Masterson, a freelance writer from West Jordan, Utah

Stellar customer service is so much more than the few minutes before and after a transaction. No matter what kind of product you sell or what type of business you are in, there is always room for improvement. The following are some tips that you can use to ensure that everyone is happy during all phases of customer service. Making all of your customers happy can cause your business to grow beyond imaginable heights: 

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customer experience

Customer Experience: What It Takes to Create an Effective Business

0 comments / September 22, 2016

Editor’s note: This is a guest post by Rachelle Wilber, a freelance writer from San Diego.

An effective business is one that continues to attract new customers and retain old customers. A business owner must understand the foundation of an effective business before that person can build and maintain one. Coming up with a concrete plan to follow can help get the process started. The following are some elements that one needs to create it.

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effective marketing

7 Ways to Budget-Friendly Marketing That Gets Results

0 comments / September 13, 2016

Editor’s note: This is a guest post by Kate Simpson, a freelance blogger.

Marketing is an important thing to consider, especially when you are paying close attention to your budget. When that happens, free or inexpensive alternatives are the obvious solution. Marketing doesn’t have to cost a lot of money.

You have many effective and affordable solutions to choose from, and when done properly, can really help you market your business. Read on for 7 simple techniques that are both easy on the budget and that you can start using right away. Read more


Best Practices for Predictive Testing in E-Commerce

0 comments / September 6, 2016

Editor’s note: This is a guest post by Avinash Nair, a digital marketer at E2M.

E-commerce has been among the earliest industries to have successfully adopted predictive testing and analytics methodologies. The reason is pretty obvious. In a dynamic and competitive e-commerce space, getting to know the customer better and offering him the right products/services at the right time is the key to business success.

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online shopping from social

17 SMM Tasks for Your Social Media Virtual Assistant

1 comment / September 1, 2016

Editor’s note: This is a guest post by Elizabeth Duffy.

Social media tactics can really grow your business. However, completing all of the social media aspects of your business can take a lot of time. There are many social media tasks that need to be completed. If your company gets a virtual assistant that can make things a lot easier. So what type of SMM tasks can you assign to your virtual social media manager?

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