6 Startups Who Have Nailed Down Content Marketing

Just starting up, bootstrapped and looking for customers? Welcome to the world of every early-stage startup.

So what can you do to get your startup in front of your target audience without having to spend a fortune on online advertising.

Photo courtesy of  Markus Spiske/Flickr

Photo courtesy of Markus Spiske/Flickr

Sure, you’ll get a boost for when you launch your product, but what about all that time in between major updates and product launches – what do you do then? You’ll need something that attracts people to your startup without speaking too much about yourself and your products, which is where the role of content marketing starts to play an important role.

Content marketing is essentially creating valuable, relevant and consistent content for your target audience, which ultimately gives your audience a reason to come back to your startup

But starting anything new is challenging, which is why it’s always a good idea to learn from the best. Here I’ve listed six startups (in no particular order) which I personally follow and think they do a stellar job engaging potential customers.

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5 Practical Steps to Get Structured Customer Feedback

It’s quite obvious why you should consider your customer’s feedback. You want to take the right decisions and you want to know if you’re still on the same page as your users. Great! Of course there are a ton of ways how to gather your customer’s feedback: it can range from a survey to in-depth interviews to product usability tests.

getting customer feedback

For ways how to test your product, e.g. your website, check out our recent post on online testing tools. Assuming you do not have a high-digits budget to conduct market research through a service provider, here are five practical steps how you can receive structured customer feedback. (Market researchers please do not continue to read…) Read more

5 Testing Tools For Checkout Optimisation

Editor’s note: This is a guest post by Thomas Peham, who is a Marketing Manager at Usersnap

When it comes to developing an ecommerce site, everyone is aware of the importance of testing the web pages before going live. Due to a variety of reasons, the testing process isn’t well prepared and executed in a great amount of projects.

testing ecommerce checkout

Whether there are smaller errors, or more critical ones, with the great number of different browsers and devices, it is our responsibility – as web developers, designers and project managers – to ensure that our website or application is performing adequately. In this blogpost I’ll show you how to get started with proper testing for your ecommerce site by making use of these five tools.

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How To Make Your Checkout Stand Out

Being at an online payments provider, we tend to come across many different online shops everyday. And it’s always refreshing when we come across something we haven’t seen before and concepts that significantly improve the buying experience.


With so many online shops out on the web, shop owners can have a tough time standing out and being remembered. Typically, a major thing that attracts returning customers, is a good user experience (UX). And in the past, we highlighted nine things that make online shops successful, which were:

  1. Product reviews
  2. Quality images
  3. Easy checkout process
  4. Fast loading times
  5. Quality design
  6. Displaying related products
  7. Easy store navigation
  8. Excellent copy for product description
  9. Fantastic customer support

In this post I’d like to focus on the first step of the checkout process and draw your attention to four checkout concepts originally published on Codrops.

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Vegetables, cosmetics, socks, dog food? There’s a subscription for that!

No matter what fast moving consumer good you’re purchasing – in most cases you can always find a subscription for it.


The busy consultant, who gets new black socks every month (London Sock Company), the girl next door, that wants to try out cosmetics every month (LoveLula), the old lady whose subscription is filled with treats and food for her dog (Barkbox).

Everything seems to be “subscribable” nowadays. The old-school model of newspaper-subscriptions is not even considered as an example anymore. Subscriptions have conquered almost every online business and guys can now also get their razors delivered straight to their doorstep (Dollar Shave Club).

For that reason, we want to improve our subscription solution for our users.

And to get a better understanding of what you need and want, we set up a short survey.

If you run a subscription business and have five minutes to spare – we’d love to get your opinion!
We’ll also publish the results of the survey later so be sure to follow PAYMILL on Twitter.

10 Steps To Increasing Your Productivity In A Startup

friday football

Anybody who thinks startups are all about fun and free Red Bull is deluded! Sure we manage to play a game of table football at the office, but it’s back to work after recharging our batteries.

Startups are about growth! And that usually includes a massive list of to-dos, very little time and limited resources to finish them all. In a startup you need to be delivering everyday. Otherwise you can say bye bye to growth.

What’s more is that your role and ability to execute quickly also has an effect on the others around you. Others are relying on you to get things done, and if you don’t, you’ll be holding your team back.

So what can you do to make sure you’re performing to the best of your abilities everyday. Here are ten tips on productivity to help you get through the day.

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How To Optimise Your Checkout With Customer Support

Editor’s note: This is a guest post by Marta Wadsworth who is part of the Marketing Team at Userlike

The checkout is the most crucial moment for any online business, it is the focal point of all the marketing and business efforts. Nonetheless, there are still many websites that neglect their checkout page optimisation.

support during checkout

There are many ways in which you can improve the conversion rate of your checkout page(s). One of them is the provision of support during the checkout process, assisting your visitors before unanswered questions makes them abandon their shopping carts. In this article we take a look at the most prominent reasons for checkout dropouts and what setups of support can help you radically reduce your number of drop-outs.

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One Year With Direct Debit

When you’re in a startup it’s very easy to get caught up in the thick of things – making time fly by so quickly and things easy to forget.

SEPA Direct Debit

This time last year we introduced Elektronisches Lastschriftverfahren (ELV) as a new local payment method for Germany. ELV is essentially direct debit, whereby merchants directly pull funds from a customer’s bank account. And with credit card penetration at 30% – direct debit is one of Germany’s most popular means of payment.

SEPA Direct Debit

On March 31st 2012, The Single European Payments Area (SEPA) regulation (EC 260/2012) was adopted to unify national payment methods to a European standard.

At its core is the consistent use of an international bank account number (IBAN) and bank identifier code (BIC). With the main advantages of making bank transfers and direct debits easier, faster and cheaper throughout Europe.

Benefits of Direct Debit

For online businesses, this means being able to accept payments from all SEPA countries. Which allows them to capture more of the e-commerce market by attracting customers who don’t own a credit card.

But this also means they can handle all euro payments from a single bank account, instead of having to set up  bank accounts in different euro area countries. 

However one of the main benefits our users highlight, is how the fast settlement improves their cash flow and reduces their financing costs. Since the funds are withdrawn directly from the customer’s bank account, the delay is only the time it takes for the bank to transfer the money to your account.

When it comes to fraud prevention, as risk analysis is done in real-time to ensure the bank details are valid and that the account does not have a history of suspicious behaviour. 


Currently we offer both SEPA Direct Debit and the German ELV. As you can see with the payment form below, you adapt it to accept credit cards, ELV and SEPA payments. Enabling online businesses to give customers the opportunity to choose their preferred method of payment.

payment form PAYMILL

At the moment, we have SEPA Direct Debit available for merchants with a German bank account. However we’re working relentlessly to making available across Europe to achieve our mission of delivering the easiest payment experience for European businesses.

It’s been one whole year since we launched direct debit as a payment method for PAYMILL users. And with SEPA Direct Debit, we want to make it available for all of Europe in 2015.

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