shopping cart abandonment

5 Effective Actions to Decreasing Shopping Cart Abandonment

0 comments / September 30, 2015

Editor’s note: This is a guest post by Jodie Pride who is a Content Creator at Veeqo

Let’s be honest – we’ve all abandoned an online shopping cart at some point, probably when we’ve spent 25 minutes entering countless mundane details about our life and thought: “this is far too much effort, I really don’t want a cat fridge magnet that much after all”.

Shopping cart abandonment is a common occurrence in the e-commerce world – so much so that in 2013 as many as 74% of e-commerce shopping carts were abandoned. It happens when a customer has filled their shopping basket, but left the website before checking out.

But why? Some of the most common reasons for shopping cart abandonment are:

“Are we there yet?”

People are impatient. People are busy. They aren’t likely to spend more than a few minutes filling out forms with personal details, or waiting for pages to load. If your checkout process is lengthy and cumbersome, you risk the chance of losing customers.

“Wait, what?!”

Confusing your customers is going to frustrate them, and frustrated customers are unlikely to commit to a purchase. If your checkout process is unclear, people aren’t going to go out of their way to work it out, they’ll most likely buy from somewhere less confusing.


If your site looks a bit dated or you ask for too much information, your customers are going to be cautious and wary of you. You could risk losing their trust if you arouse this kind of suspicion – people don’t like giving their personal details out, especially to places that don’t seem legitimate.

“Just looking, thanks”

Online shopping can work the same way as shopping in the “real world” – people can still browse, window shop and put things in their basket that they’re still unsure about buying. Sometimes they might see a better offer or an alternative product and ditch your website for greener pastures.

So what can you do to reduce shopping cart abandonment? Here are a couple of things you can do to improve the checkout process.

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Sketchnote of Yann at APIdays 2015 by @jacqsadriano

3 Key Takeaways From Banking APIDays London 2015

0 comments / September 30, 2015

Last week I had the pleasure to be back in London for the first edition of the APIDays in the city and dedicated to banking and FinTech – two novelties to the event which made it a must! The APIDays are top conferences for anyone in the field of APIs. Their founder Mehdi Medjaoui has a strong network of great speakers which ensures quality content at every event.

But what was special about this first banking edition?

Banking APIDays LDN 2015

First, it was taking place at Level39, an accelerator located on the 39th floor of a building in Canary Wharf. A very cool place with an amazing sight from the conference room.

view from level39 accelerator

But the really interesting point was to see at the same place both startups trying to disrupt the online payment industry and traditional actors feeling overwhelmed by the digital world and trying to cope with the innovations from the past years.

It was the perfect place for me to explain to the crowd what we at PAYMILL are doing to contribute to the FinTech innovations and the bright future we foresee for online merchants and SaaS editors when it comes to their payment needs.

The topics ranged from Bitcoin to the technique behind the magic flexibility of payment service providers a.k.a. PSPs (e.g. how can we build payment workflows without redirects? How can we unify various payment methods through only one API?).

Finally I shared thoughts and ideas with great people and came back home with the feeling that we still have lots of ground to cover. How exciting is that! And in case you missed my talk, here are my slides from the event.

Key takeaways from apidays london

The importance of developers

During the past year a lot of startups emerged in the field of online payments, with most of them providing clean and complete APIs.

For a long time, integrating payments was a nightmare for any developer but now it’s as simple as plugging in any service via a REST API. PSPs delivering easy to integrate solutions has emerged as a trend which has been a result of the growing importance developers have in the decision process when choosing technical solutions.

In other words, any company wanting to gain market share in the payment industry needs to seduce developers first – as they are the ones who will be integrating and working with the API.

David vs Goliath?

It might seem that newcomers are trying to eat the cake of traditional banking institutions. But in fact they are serving the needs of merchants and services providers who are in need of a flexible and fast time-to-market solution.

The current actors still have an importance in the process but seem to fall short of keeping up with technology trends and innovations in the industry.

But instead of competing against each other, startups and financial institutions should rather work together to move things forward at a faster pace.

Standardisation or not?

An interesting point raised during a talk was whether or not there should be a standardised API for online banking.

On one hand this would make integrating payment solutions even faster and ensure a common set of functionalities and consistency of how transactions are processed.

However on the other hand there’s an important downside. This would dramatically harm the development of innovations – as any new feature would have to wait for the standard to evolve. It would also make the competition almost impossible between the different actors. And let’s not forget innovation is driven by competition.

Therefore it’s better to focus on the standardisation of the API format (like JSON API for example) rather than the services themselves.

Check it out yourself

If you’re interested in online payments, APIs or both, I highly recommend you attend the 2016 edition or even any other APIDays event. In the meantime feel free to check out PAYMILL’s REST API for accepting credit and debit card payments.

Sketchnote courtesy of @jacqsadriano



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A/B testing for checkout

5 Key A/B Tests For Checkout Optimisation

0 comments / September 25, 2015

Assumptions are easy to make, and if you’re not running tests to further optimise your website you’re merely just guessing.

To take the guesswork out of the equation, you’ll want to run a variety of A/B tests to discover what exactly yields the highest conversion rate for your e-commerce website. However, bear in mind that each website is different and will attract different types of customers. So while looking at other conversion optimisation studies may provide insights into what works, they do not set the standard for all websites.

What is A/B testing?

A/B testing is essentially running a simultaneous experiment between two or more pages to see which performs or converts the best. You’ll also want to make sure your tests meet the following criteria for accurate results:

  • Two versions are tested at the same time.
  • Pages are identical except for one variation.
  • One control page (usually your current version)
  • At least one modified version to test with

But where should you start testing? The number of tests you can run can be endless, which is why in this post we’ve listed the key ones for the most critical part of your e-commerce website – the checkout process.

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tracking key ecommerce metrices

9 Key E-commerce Metrics Every Entrepreneur Needs To Track

0 comments / September 17, 2015

While tracking key metrics may not top everybody’s to-do list (but it should!) – it’s essential for identifying your weak spots in your e-commerce website and the areas where you can maximise your profits. It’s the first step to finding out what’s working for you and to avoid wasting resources on activities which yield little return in terms of revenue. But what exactly should you be keeping an eye on?

In this post we’ll take a look at the e-commerce metrics you need to be tracking to make more informed decisions regarding your online business.

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cyber security for startups

Cyber Security Essentials For Startups

0 comments / September 14, 2015

Editor’s note: This is guest post by Karl Viertel who is co-founder and CEO of Alyne

Digital technology is providing startups with the potential for exponential growth and the ability to challenge established enterprises in revenue and earnings. Where no startup can compete, however, is on a track record of trust that dates back centuries, as in the case of some companies. When your entire business model is dealing with intangible assets, the trust of your customers and counterparties remains the only true currency you have. Today’s cyber security capability is yesterday’s bank vault.

Unfortunately there are more than enough recent examples of digital companies being brought down by cyber security events or hacks. In light of seemingly overpowering, anonymous and omnipresent cyber criminals, a young startup might despair. At second glance however, the majority of cyber attacks have not been complex. In most cases, the attacks were either through social engineering or exploiting very basic weaknesses or a combination of both.

At Alyne, we believe that even small organisations can lay the right foundations and encourage the right behaviours to safeguard their digital assets sufficiently without excessive cost. For the sake of this exercise, I would like to recommend cyber security fundamentals, some key capabilities to minimise risk, some cyber capabilities that can become an asset and point to security topics that should be on a successful startup’s radar.

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PAYMILL developers hackathon

Building A Developer Community Around An API: 2015 Developer Survey

0 comments / September 11, 2015

Most technology products out there today, will have an API available for you to tinker with.

APIs have enabled us to connect a large variety of applications together, which not only saves time by automating certain actions but also lets you easily integrate services into your product which aren’t part of your core business.

Just look at all the companies who have an API, such as Google, Twilio, Twitter, Evernote and of course PAYMILL. But without an active community of developers using and building upon these APIs, they wouldn’t be much. We wouldn’t have products like Buffer to schedule our social media updates, to publish blog article with Evernote and Zapier for automating your tasks.

However to drive an active community using your API, these companies, including us have made developer relations an important part of their strategy. They’ve engaged developers on a grassroots levels through attending events and organising hackathons.

Last year we were a proud partner of the TechCrunch London Hackathon where we learnt a lot about how our API was being used and got a lot of feedback where we could improve. We were also thrilled to hear the winners of our API competition Seeusoon have decided to work on their project full-time.

However, today we want to find out whether we’re still on the right track. What can we do more to make your life easier when focusing on your coding project?

So if you’ve got a few minutes to spare, we’d love to hear your thoughts with this short survey. We’d also be extremely grateful if you could share the survey with your network.



trust improves conversions

6 Ways To Build Trust And Improve Your Conversion Rate

0 comments / September 9, 2015

Editor’s note: This a guest by Arthur who is a Conversion Rate Specialist at AB Tasty

One of the most effective ways to convert visitors into customers, and retain them as regular customers, is to earn their trust. When customers trust you, your sales will grow – and that’s true for brick and mortar shops as well as digital businesses.

There are many things you can do on your e-commerce website to increase visitors’ trust and boost your conversion rate. In this article we will give you ideas about what things could lead to a significant increase in trust – and a better conversion rate.

Trust is an important thing during the whole sales process: before, during and after the sale. Confidence in e-commerce environment (pre-transaction), trust in merchant (transaction), trust in after-sales (post transaction), and trust in protection of digital assets (after-sale) are the main components of e-confidence.

Here are the ways in which these components should be incorporated into your online presence to improve conversion rate.

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gathering user insights

5 Easy Ways To Gather User Insights For Optimising Your Website

2 comments / August 31, 2015

Redesigning a website to improve conversion rate can be a difficult task. Maybe you want to redesign your entire website or just parts of your website but how do you find out what needs to be redesigned? Which are the changes you need to make to help you improve conversion rate? The secret to redesigning web pages for higher conversion rates is to first gather insights from your users.

You need to understand how users are interacting with your website, what they are browsing for and why they’re visiting certain pages. Through gathering those insights – you’ll be able to pinpoint at what stage they’re dropping off your conversion funnel and the areas where you should focus your optimisation efforts on. And only when you’ve gathered those insights, you can start getting your website optimisation plan ready.

Below you’ll discover five easy ways you can gather insights from your users that will help you improve your website’s conversion rate and usability.

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ecommerce mobile

19 Facts E-commerce Entrepreneurs Need To Know About Mobile

0 comments / August 27, 2015

You only need to look outside to see how prevalent mobile devices are in use. Ever since the introduction of smart devices, their adoption has been rising and is still going strong.

For e-commerce businesses a desktop-only approach is no longer enough. They’ve had to factor in the emergence of mobile and the effect it can have on their business in driving additional sales.

But what’s the current state of mobile? E-commerce entrepreneurs and marketers will find this infographic from JBH Marketing and Smart Insights quite insightful in determining what their strategy for mobile will be. You’ll find a total of 19 facts in the infographic, and we’ve highlighted five statistics you shouldn’t miss.

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optimise website speed

5 Quick Tips To Speed Up Your E-commerce Website

1 comment / August 21, 2015

Did you know that for every second a customer waits for your website to load reduces your conversion rate by 7%? Apart from that, you’ll also get 11% fewer page views and a 16% decrease in customer satisfaction.

Those numbers are hardly anything to boast about, and they’re all not that surprising. It’s like waiting in a long, and slow queue to pay for your groceries – nobody enjoys that. You can imagine how impatient we can be online.

So what can you do to make your e-commerce website load faster? In this post you’ll learn a few tricks that will speed up your website so you don’t lose out on additional sales.

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