Psychology

The psychology of advertising – more than just face value

0 comments / August 26, 2016

Editor’s note: This is a guest post by folks at The School of Communication Arts.

Psychology is a long word, and usually it brings to mind cats in boxes, Freud on a sofa and lots of long, confusing sentences! But psychology affects practically everything we do and every decision we make. You’ve probably been using aspects of psychology without even meaning to – ever tried to persuade someone? Ever tried to out-think an opponent in a debate or a game? Then you’ve been using psychological techniques.

Psychology can help to make the difference between an average advert and a runaway success. But it doesn’t have to be hard to understand. Here are the most important ways to begin getting inside customers’ heads.

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A Minimalist's Guide to Build & Break Customer's Trust for Your Ecommerce Store

A Minimalist’s Guide to Build & Break Customer’s Trust for Your Ecommerce Store

0 comments / August 24, 2016

Editor’s note: This is a guest post by Abhishek Agarwal, CEO and Co-Founder of MobiCommerce.

Building a successful e-commerce business is never an easy job. It demands lots of efforts, resources and time to drive quality traffic to your newly launched online store. But, the responsibility of an e-commerce marketer doesn’t end there. Actually, it becomes more challenging from there. Being a marketer you have to ensure that you capitalize on all the visitors driving to your website. If you can’t convert those site visitors into your customers or, at least, subscribers, then all your investment and hard work go ruined.

The future of marketing is much beyond the customer acquisition. Today the challenge for you, as an e-commerce marketer, is to make the visitors converted into subscribers or customers in their first visit to your online store. So, how can you boost your ecommerce business?

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pablo

5 Common Myths of Online Payment Busted

0 comments / August 19, 2016

Editor’s note: This is a guest post by Scott Ragin, a senior marketing expert at AussiEssay.

With the growth of online industries, people slowly transfer some of their payments in the online world. They purchase all kinds of stuff from Internet stores, pay their bills, and order different services, from writing assistance to accounting.

Online payment technologies are more innovative than ever. They are becoming more user-friendly and support the growth of new ecommerce projects. Some people still doubt the effectiveness and safety of online payment systems.

  • Can they charge more money?
  • Will I get robbed?
  • Will someone steal my credit card data?
  • Will they help my business grow?
  • Will I need to make a large investment to make online payment possible for my customers?

These are only few of the many questions both users and merchants have. Today, we’ll drop some light to 5 most common myths surrounding online payments. Instead of wandering around the Internet to find your answers, you can simply read what follows.

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Down and Dirty

Down and Dirty – How to Effectively Buy and Sell

0 comments / August 16, 2016

Editor’s note: This is a guest post by Rachelle Wilber, a freelance writer from San Diego.

We live in a more competitive world than ever before. Today, consumers have access to nearly any product or service you can think of with the click of a mouse in the comfort of their home or office. This makes it more important than ever for business owners and their employees to understand and actively practice the latest techniques in buying and selling. By following these tips, you can become more persuasive and make the most of your hard-earned money.

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hurdles ecommerce

The Emerging Role of Big Data to Validate UX

0 comments / August 11, 2016

Editor’s note: This is a guest post by Juned Ghanchi, who is the director of marketing strategy at IndianAppDevelopers.

As far as the web and digital presence are concerned, can there a thing of bigger importance these days than the user experience? Well, the answer for most must be equivocal ‘No’. User experience emerged as the grand total of various attributes that make a rewarding web presence possible. It is now the most important factor for delivering business value. Moreover, the digital presence itself bears the mark of a successful brand in many respects. But the biggest question is, whether the overwhelming volume of digital data produced every moment can actually determine the effectiveness of our user experience. Well, the role of Big Data in the recent times is looming large in respect of validating and measuring UX.

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Things You Should Know When Becoming an Entrepreneur

End-To-End Customer Experience: A Complete Guide For E-Commerce Websites

0 comments / August 9, 2016

Editor’s note: This is a guest post by Alex Gomez, a contributor from New York.

What makes an e-commerce business go from being a simple online store to a popular, beloved brand that gets thousands (to even millions) of unique visitors per day? Amazing customer experience, that’s what.

The key to a successful e-commerce business lies in creating a positive experience for your customers from start to finish. Good marketing is enormously beneficial, but it still isn’t enough to help you retain customers. What keeps them coming back for more is the overall experience they have with you and your company. A positive end-to-end experience is what turns casual online shoppers into avid and loyal brand advocates.

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How Gadgets Threaten the Cyber Security of Your Business

0 comments / August 5, 2016

Editor’s note: This is a guest post by Vladimir Ramos, General Manager of AIM Corporate Solutions.

The Bring Your Own Device (BYOD) trend is now bridging the gap between personal gadgets and office devices. But, what risks does this trend pose to your company’s cyber security? Read this post to find out.

Let’s face it: employers and employees alike are always looking for more ways to make work easier. It’s not about laziness, rather efficiency, as the “work smarter, not harder” adage comes to mind. Working smart means anticipating industry changes and turning them to your advantage. Essentially, this adaptability is what the Bring Your Own Device (BYOD) trend is all about.

These days, everyone’s got their own smartphones, tablets, laptops, and other mobile devices. While companies used to bar these personal gadgets from office use, the trend has now shifted. In fact, according to a study done by IT research company Gartner, half of the employers will probably encourage their staff to bring their own devices for work use by 2017. While BYOD is expected to provide convenience, increased productivity, and boost morale for employees, it has become the common source of IT security breaches.

Read on as we discuss how gadgets that employees bring in the office can threaten your cyber security and what you can do to protect your company.

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conversational commerce

What Is Conversational Commerce and What Can It Do For You?

0 comments / August 2, 2016

Editor’s note: This is a guest post by Sophorn Chhay, marketing guy at Trumpia.

As you know technology and communication trends are constantly changing and evolving. And the latest term to be bandied about is conversational commerce. But exactly what is conversational commerce and what does it mean for you and your business? Well, that’s what a lot of people have been asking; therefore, I’m going to go over the basics with you and show you how it can help your bottom line.

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Successful M&A process: Klik & Pay acquires PAYMILL

2 comments / July 15, 2016

After some intensive weeks of negotiation, we are happy to now announce the positive result to the M&A process we started a few months ago. We are delighted to have found a strong partner with Klik & Pay, who will enable us to continue our operational business to its full extent. Klik & Pay, a Swiss and European licensed company, has 16 years of experience in the FinTech industry and is a brand of CYBERservices S.A.. Klik & Pay offers online merchants across the world a simple and secure method of handling online and mobile payments with all relevant payment methods.

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6 Reasons To Learn About Networking (1)

6 Essentials to Learn About Networking

0 comments / July 13, 2016

Editor’s note: This is a guest post by Kara Masterson, who is a freelance writer from Utah.

There are many reasons to be sure to network wherever you go, and to network online as much as you can. Up until around ten years ago, you would go out for networking: you would go to events in your city, or get involved in professional groups in your business area. And this was perfectly fine. In fact, this is even a good way to network today. You can still attend different events and conferences in your field to help you meet people and really get your foot in the door.

However, now-a-days online networking is a lot more common and can be just as effective, if not even more effective.  It is not just about going out into your town and meeting folks, but it’s also about online sites that you can use to network for your business. With computer networking degrees online and a good knowledge of how to run a business you can be among some of the most incredible entrepreneurs.

There are just so many ways to network online that it can make your head spin. The possibilities are endless. There are many things that come up with thinking about networking, but I’ve broken down a few things for you to know about it in general. Hopefully, this will clear up some of your questions.

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