Effective Tips in Building Customer Trust in E-commerce

0 comments / July 20, 2017

Editor´s note: This is a guest post by LeadwithJen.

A growing fraction of the transactions that people make everyday now take place online. This marketplace has earned massive appeal for its convenience over the years, making purchases as easy as a tap or a swipe away. However, as customers all over the world are beginning to realize, the ease of shopping online carries with it a tremendous amount of risk in terms of cyber theft and fraud. Therefore, for businesses to survive online, the first thing that they need to establish is trust. They have to develop a positive relationship with every potential customer as soon as they come across their website. Here are four essential things that online businesses need to get right, from the very first interactions to the checkout.

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Things to Consider Before Developing an Online Fashion Shopping Website?

0 comments / July 4, 2017

Editor´s note: This is a guest post by Alexander Sam, a Digital Marketer.

Have you heard about the California Gold Rush of the 19th century? The California Gold Rush began when James.W.Marshall found gold at the Sutter’s Mill in Coloma, California. The news of the gold finding spread like wildfire and within a short span an estimated 300,000 people flocked to California in search of gold and riches. Well, history is repeating. At least that is what it seems like considering the sudden spike in number of entrepreneurs and retailers who want to create online shopping store. Online selling is the Gold Rush of the 21st Century. And people are flocking not in lakhs but in millions. Global eCommerce market size is estimated to tip over $220 Billion (AdWeek). That’s such a mammoth size in any given industry.

The enterprising individuals who flocked to California to take a pie of the Gold Rush went home as rich and happy men. Do you want to take a share of the 21st century Gold Rush? Would you like to develop online shopping website and take a share of the multi-billion eCommerce industry? If you wish to, here are some things you need to bear in mind before build a online shopping website.

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Modern Marketing: 4 Ways the Game Has Changed Since 2016

0 comments / June 27, 2017

Editor’s note: This is a guest post by Kara Masterson, a freelance writer from West Jordan, Utah.

There are many ways that technology can be shown to have transformed modern society today, but few are as noticeable as that of the marketing genre. Traditional marketing techniques are almost dead, in deference to a new and more innovative approach that is paying dividends in more ways than one. Consider the following four ways that the marketing game has changed since 2016.

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Best practices to use chatbots in e-commerce

0 comments / June 19, 2017

Editor´s note: This is a guest post by Oleh Mykhaylovych, a founder at

There are a plethora of sources on chatbot creation each of which honestly promises to turn you into developer until you read it to the end. But before you decide to get your hands on the real development, you need to have a clear reason for getting own chatbot and a firm plan of its deployment. Otherwise, it won’t work. In this article, we will answer the main questions: why (you may need chatbot) and how (it can contribute to your business).

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What’s Retail ERP? And Do You Need It?

0 comments / June 12, 2017

Editor´s note: This is a guest post by Matthew Murray, the Managing Director of Notable.

ERP systems have their roots in servicing manufacturing but these days the major ERP vendors are beginning to focus on specific retail modules. And canny retailers are cottoning on to the fact that such solutions can provide a holistic system that supports and provides visibility of all aspects of their operations.  Now, with the advent of the Cloud and SaaS Retail ERP solutions, even small and medium-sized businesses can access the benefits of ERP.

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Yannick Decaumont, PAYMILL Managing Director

Embracing the digital era to better serve consumers

0 comments / June 7, 2017

Digitisation, urbanisation and globalisation are a few of the modern megatrends forcing people to change – pushing companies to embark onto digital transformation. With the exponential growth of modern technologies, today’s hip and success might not even be around 10 years from now. For such reasons companies have to constantly reinvent themselves, listening to their customers’ needs. However, ability to change requires self-criticism, digital frame of mind and plenty of patience.

Too fast too furious digital road trip

The key to success used to be so simple and summarised as follow: cost or quality leadership. Nowadays, as the market widens, things are much more difficult and complex. In the digital world, every company has to work out its USP, where this value proposition fits into the value chain, and how the business differs from its competition in ways that are tangible. Trust has become MVP as well as how longstanding trust can be translated into the digital world.

Part of the huge opportunity created by digital transformation lead to self-cannibalisation. Whilst embarking on digital transformation, you have to analyse the purpose of your business and ask what you’re there for in the first place. It’s healthy to question your own revenue model and strategy, because if you don’t do it yourself, someone else will. Consider the raise of the newcomers such as Netflix or N26, whose digital platforms have replaced conventional intermediaries to disrupt industries through technology and digitalisation. By challenging themselves, companies can set the pace of innovation and progress as well as perfecting their own competitive agility to compete and gain market share in aging industries or against the ones reluctant to change.

Another major aspect to change generated by digitalisation is the fast paced economical environment this has created. Companies that have found their feet in digital come up with ideas quickly, translate them into prototypes quickly and learn from their mistakes quickly. Such motto of: launch fast, fail fast, learn fast” has given birth to new industry sector, such as Fintech or Insurtech that are disrupting the good old fashioned industries and challenging them to adapt to the continuously growing tech savvy client base.

Can digital lead the way to new Financial Services model?

In many companies, it is the management or boar of directors that have their say, rarely employees, never mind the customers. This is something that is changing as digital transformation continues and a feedback centric culture becoming more and more centre of attention. A digital corporate culture requires strong leadership that sees the business as a whole and manages to create a common understanding of what it means to be digital. This leadership needs to be able to turn anxieties about imminent transformation into enthusiasm and risks into opportunities.

However such trends are also impacted by regulatory changes. Financial services’ executives devote so much time to adapt to new regulations that they barely have time to assess the latest innovation and their impact. It would not be such a bad idea for them to keep a close eye on trends and try to understand them.

In the case of peer-to-peer lending, crowd funding, inter-connected people do not need a third party (i.e. top tier one bank) to borrow, lend or invest. This could truly revolutionise financial services, especially in Emerging countries, where global transformation is fed by a high share of the population educated by smartphones rather than traditional markets.

Artificial Intelligence (AI) is still not taken seriously; nonetheless the first robo-advisors are already servicing simple investors profiles. To another extend Artificial Intelligence could also transform back office and middle office work to become autonomous.

The field of Data Analysis is also an important one. Banks and Insurance always held tons of unexploited data. Due to the pressure on margin and a competition coming from the Fintech and Insurtech, more driven towards consumers, financial services industry has to learn how to analyse and interpret big data to better know their clients.

One last example is the Blockchain technology and crypto-currencies. We should take the time to think of the potential offered to Emerging economies that do not have a stable currency or cannot trust a central bank and the benefit such technology could bring to those populations.

Customer back on centre stage

Finally, customer experience emerges not on the basis of the organisation’s internal view but in dialogue with customers themselves. Fintech understood this better than most of other industries wanting to go digital. Disruption has not only come from a technological stand-point but also by understanding what stimulates users or consumers, which media are they using and what put them off.

Such strategic vision in terms of technology is key for any financial institution that wishes to last in the coming decades.


What Ecommerce Newbies Need to Know about Shipping Abroad

0 comments / June 6, 2017

Editor´s note: Bruce Wahl is an IT expert with years of experience working for

One of the reasons why the world of ecommerce business is so attractive is that it opens up the world to the people who sell. Instead of staying closed in within your area, you can look to customers all over the world, market to them and try to sell them your product. Unfortunately, if you decide to go outside the borders of your own country, you will soon find out that things get much more complicated than when you are shipping inside your country. This is why ecommerce newbies and those who have yet to make their first international shipment have to learn as much as they can about the challenges of shipping abroad as soon as possible.

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