The general chargeback process exists since the 60s/70s. The chargeback process was created with the aim to protect the buyers’ rights against big companies. However, little by little consumers as well as fraudsters, found a way to utilize this process for their own gains.Today many merchants face a big challenge to manage and to understand this procedure. In this article I would like to introduce the topic, as well as showing some measures to prevent different kinds of chargebacks, without bigger efforts.
Editor´s note: This is a guest post by Abhishek Agarwal, CEO and Co-Founder of MobiCommerce.
Digital currencies are revolutionizing technology, making it easier for consumers to transfer funds across the globe. What’s more, the whole transfer process is instant, secure and doesn’t need the intervention of a middleman (banks/financial institutions). Bitcoin is one of the most common digital currencies that are changing eCommerce. How is it transforming eCommerce? Let’s talk about eCommerce and bitcoin.
Editor´s note: This is a guest post by Avinash Nair is a digital marketer at E2M, India’s premium digital marketing agency.
Building an awesome online store doesn’t have to break your bank account. Especially when starting out, there’s no need to spend thousands of dollars on all the bells and whistles. It’s best to save your money and focus on the essentials to get your e-commerce business off the ground. Regardless of your mission, launching an e-commerce website could very well lead to life-changing profitability. In fact, eMarketer estimates worldwide e-commerce sales to be nearly $2 trillion for 2016.
For every stellar e-commerce website, there are ten bad ones. Let’s examine three important steps to keep in mind when bringing your online store to life:
Editor´s note: This is a guest post by Burc, the CEO at Prisync.com, the competitor price tracking software for e-commerce companies of all sizes from all around the world.
Have you ever compared the customer journey in online vs. offline stores? In an offline store, a customer faces with a bunch of buying stimulant. Every corner of a brick & mortar store is designed to activate shopper’s purchase intentions. The most obvious act is; you can touch, try and feel the product. Eventually, you start feeling of acquiring it whatever it takes. Besides of that, the product placement, smell of store, music, decoration… all these external factors put you in a magical environment. After all these arousals affect, your sensitivity towards high prices becomes more fragile. So, we can say, all these marketing tricks applied in an offline store have somehow identical importance. Find out in this article, what you can learn about pricing from offline stores and how you can adapt it to your online shop.
Cryptocurrencies – a medium of exchange created and stored electronically, using Blockchain technology to control the creation of monetary units and to verify the transfer of funds. This article outlines the potential for digital payment, how it impacts the financial sector, and how the society can benefit from blockchain technology. Read more
Editor´note: This is a guest post by Faith, a cybersecurity and technology blogger for Secure Thoughts.
In recent years, going online with your business has become a necessity, increasing the opportunities available to cybercriminals. Since hackers and cybercriminals are getting more active, it is only a matter of time before someone tries to hack your business. According to Symantec’s 2016 Internet Security Threat Report, phishing campaigns target small businesses 43 percent of the time. They target your money, and they’re after your customers’ information, which is often far more valuable on the black market. With this set of threats in mind, you need a plan of action for your business should you find yourself a victim. This is where a cybersecurity agenda comes into play. It is a document strategy managers (and employees) can refer to in the event of an incident or during regular company maintenance. It allows everyone to stay on the same page and react efficiently and effectively, ideally minimizing or prevent damage.
Editor´s note: This is a guest post by Tommy Stone, a affiliate manager at Template Monster
Many of those who strive for high profits are dreaming of only one word – conversion. It sounds like music as it promises high revenues from your online presence. Google Analytics defines a conversion as “the completion of an activity that is important to the success of your business”. So, for one website a sign-up for a newsletter is a conversion (a Goal conversion), for another website, it’s a purchase (an E-commerce conversion). No matter, what type of conversion you adhere to, it’s important that you built the right strategy to reach high conversion rates. You can read more about the ways to improve your conversion rate here.
There are many factors that play a role in your site’s conversion rate. To increase conversions, you may optimize the layout of your website and make sure that the content that triggers conversions is above the fold, you may create a powerful landing page, offer various payment options, and much more. However, the most effective conversion-generating element of your website is call-to-action buttons.
Editor´s note: Alex is a Web Developer, Editor and Contributor at AIS Technolabs, a Webdesign and Development Company.
Developing a website involves many steps. For a website to be functional, a major portion of the responsibility depends on the PHP developers. They are the ones who are going to decode your dream into reality. If these individuals failed to build a proper link between code, programming, technology and latest tactics, your website will fail to create the required impression.
Editor´s note: This is a guest post by Shetul Majithiya, a Digital Marketing Executive, working for Empiro Technologies.
Building a successful eCommerce business is tough. Everyone makes mistakes, and it is the mistakes which teach us the best lessons. But does that mean we have to make mistakes to learn things? The world is growing faster than ever and at this pace, startups cannot afford to learn from their own mistakes. Most of the articles revolving around the topic ‘ecommerce mistakes’ talks about the exact same thing like poor description of products, not enough images, and faulty checkout process. You get it, you have read about it and you have implemented it. But have you achieved your goal? I have been consulting eCommerce businesses for almost three years now; most of them understand that they need good description, high-quality product image and a clear checkout process. There are even ready-made tools available to help you fix those mistakes. In this article, I am going to talk about the most overlooked mistakes committed by eCommerce startups so that you can avoid them and focus on generating revenue. So, let’s take a look at them one by one.
If you are planning on selling goods or services online you will need a merchant account in order to accept credit card transactions. Payment processors and banks often request to review your website’s terms and conditions as well as other policies and/or information on your website before they issue you with a merchant account. Read more