How Not to Become the Next Big Phishing Headline

0 comments / August 22, 2017

Editor´s note: This is a guest post by Dane Boyd, Lead Solution Manager at PhishLabs

If you’ve been in business for a while, you’re already acutely aware of the dangers of phishing. In fact, if your organization has been the victim of a data breach, there’s a more than 90% chance that your attackers utilized phishing or some other type of social engineering in order to gain and an initial foothold inside your network. Even when huge multinational corporations are breached, phishing is nearly always involved somewhere along the line. In nearly every case phishing has been used at some point in the attack.

So, if you want to ensure that your company’s name doesn’t get added to this list, you’re going to need to start taking phishing very seriously.

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Catalin Udrea

Six essential elements of an application security framework

0 comments / August 17, 2017

In order to protect information, a solid, comprehensive application security framework is needed for analysis and improvement. This application security framework should be able to list and cover all aspects of security at a basic level. It should incorporate the following six parts:

  • Security elements that need to be preserved: availability, utility, integrity, authenticity, confidentiality, nonrepudiation
  • Sources of loss of these elements: abuse, misuse, accidental occurrence, natural forces
  • Acts that cause loss: use of false data, disclosure, interference with use, copying, misuse or failure to use
  • Safeguard functionality used to protect from these acts: audit, avoidance, detection, prevention, recovery, mitigation, investigation
  • Methods of safeguard functionality selection: diligence, comply with regulations and standards, meet needs
  • Objectives to be achieved by the application security framework: avoid negligence, protect privacy, minimize impact on performance

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0 comments / August 14, 2017

Editor’s note: This is a guest post by Kara Masterson, a freelance writer from West Jordan, Utah.

The business world is not the same now as it was at the beginning of the century. Statistics suggest that the portion of retail sales comprised by ecommerce is growing 16 percent year over year. There will come a day when digital sales outnumber sales made in brick and mortar stores.
If you want to survive this evolving marketplace, it may be a good idea to get your start in ecommerce. While the prospect can seem daunting at first, the digital market can grant you access to thousands and even millions of customers you couldn’t reach before. Below are five tricks to breaking into the digital market.

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Website Traffic

How Good Processes Got Us to 1 Million Site Visits After Starting from Zero

0 comments / August 1, 2017

Editor’s note: This is a guest post by Copley Broer, CEO of U.S.-based RadPad and LandlordStation.

Do you look at other companies’ websites in envy, wondering how they got such robust content and so much traffic? Wonder no more. Here’s the skinny on how our new business reached 1 million unique site visits two years after we launched our site.

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Effective Tips in Building Customer Trust in E-commerce

0 comments / July 20, 2017

Editor´s note: This is a guest post by LeadwithJen.

A growing fraction of the transactions that people make everyday now take place online. This marketplace has earned massive appeal for its convenience over the years, making purchases as easy as a tap or a swipe away. However, as customers all over the world are beginning to realize, the ease of shopping online carries with it a tremendous amount of risk in terms of cyber theft and fraud. Therefore, for businesses to survive online, the first thing that they need to establish is trust. They have to develop a positive relationship with every potential customer as soon as they come across their website. Here are four essential things that online businesses need to get right, from the very first interactions to the checkout.

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Things to Consider Before Developing an Online Fashion Shopping Website?

3 comments / July 4, 2017

Editor´s note: This is a guest post by Alexander Sam, a Digital Marketer.

Have you heard about the California Gold Rush of the 19th century? The California Gold Rush began when James.W.Marshall found gold at the Sutter’s Mill in Coloma, California. The news of the gold finding spread like wildfire and within a short span an estimated 300,000 people flocked to California in search of gold and riches. Well, history is repeating. At least that is what it seems like considering the sudden spike in number of entrepreneurs and retailers who want to create online shopping store. Online selling is the Gold Rush of the 21st Century. And people are flocking not in lakhs but in millions. Global eCommerce market size is estimated to tip over $220 Billion (AdWeek). That’s such a mammoth size in any given industry.

The enterprising individuals who flocked to California to take a pie of the Gold Rush went home as rich and happy men. Do you want to take a share of the 21st century Gold Rush? Would you like to develop online shopping website and take a share of the multi-billion eCommerce industry? If you wish to, here are some things you need to bear in mind before build a online shopping website.

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Modern Marketing: 4 Ways the Game Has Changed Since 2016

0 comments / June 27, 2017

Editor’s note: This is a guest post by Kara Masterson, a freelance writer from West Jordan, Utah.

There are many ways that technology can be shown to have transformed modern society today, but few are as noticeable as that of the marketing genre. Traditional marketing techniques are almost dead, in deference to a new and more innovative approach that is paying dividends in more ways than one. Consider the following four ways that the marketing game has changed since 2016.

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