Health Products

How to Stay Ahead of the Natural Health Product Trends for Your Online Business

0 comments / September 19, 2017

Editor´s note: This is a guest post by Mostafa El-Bermawy, a startup growth and marketing strategist. 

The ecommerce growth potential in the natural health product industry is enormous – especially in Europe. Germany is one of the world’s largest markets for ecommerce and the number of online consumers is expected to grow to over 49 million  by next year. The natural health product industry itself is growing continuously, with annual increases in multiple segments, from beauty products to natural health foods.

In this vast market, things can change rather quickly. Staying on top of the trends can be difficult, but it can also be greatly beneficial to the success of your company. Here is what you can do to keep up.

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5 Significant Reasons Why Fashion Ecommerce Brands will guide Retail’s Growth

0 comments / September 13, 2017

Editor´s note: This is a guest post by Joseph Payne, marketing manager at CouponsMonk.com

The fashion industry has undergone an absolute revolution. Nowadays consumers describe expediency by being capable of browsing a full variation of items through apps, mobile devices, desktop computers, and laptops, in stores; also approach consumer-generated content [CGC], and at last, select the excellent delivery options.

Fashion retailers and brands have re-adapted their business models greatly, providing themselves with trendiest technology platforms to maintain smooth pace with more number of demanding consumers and continue being ahead of assertive start-ups competition.

Well, shopping for colorful clothes and shining accessories is a personal as well as an emotional experience. Besides treating yourself with the pleasure of retail therapy, shopping also keeps you updated on the classic, trendy style, and also it is the entry towards articulating our personality while socializing with our family and friends.

Fashion has a vital impact on self-satisfaction of the individual. Those known brands who apprehend such touching emotions and also make the shoppers feel exciting are the ones who can make long-lasting customer relationships.

Categorically men have been portrayed as grab-and-go kind of shopper, whereas women linger among several colorful outfits where they take a longer time to trail, relish and savor those experiences, and then decide to buy them.

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e-commerce

6 Mistakes You Shouldn’t Make In E-Commerce

0 comments / August 31, 2017

Editor´s note: This is a guest post by Monika Tudja, Head of Business Development at Fried Inc., and the Co-Founder of Festination.

One of my friends tried starting an e-commerce company on Etsy a few years ago. It was a great idea, but it failed miserably. In hindsight, there were a lot of things she could have done differently.

Starting an e-commerce business can be very easy. Running a profitable business is much more difficult. Close to four out of five online retailers fail. E-commerce entrepreneurs that want to be in the other 20% need to get their strategies right from day one.

Here are some reasons your e-commerce business may be faltering and some ways to turn things around.

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Phishing

How Not to Become the Next Big Phishing Headline

0 comments / August 22, 2017

Editor´s note: This is a guest post by Dane Boyd, Lead Solution Manager at PhishLabs

If you’ve been in business for a while, you’re already acutely aware of the dangers of phishing. In fact, if your organization has been the victim of a data breach, there’s a more than 90% chance that your attackers utilized phishing or some other type of social engineering in order to gain and an initial foothold inside your network. Even when huge multinational corporations are breached, phishing is nearly always involved somewhere along the line. In nearly every case phishing has been used at some point in the attack.

So, if you want to ensure that your company’s name doesn’t get added to this list, you’re going to need to start taking phishing very seriously.

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Catalin Udrea

Six essential elements of an application security framework

0 comments / August 17, 2017

In order to protect information, a solid, comprehensive application security framework is needed for analysis and improvement. This application security framework should be able to list and cover all aspects of security at a basic level. It should incorporate the following six parts:

  • Security elements that need to be preserved: availability, utility, integrity, authenticity, confidentiality, nonrepudiation
  • Sources of loss of these elements: abuse, misuse, accidental occurrence, natural forces
  • Acts that cause loss: use of false data, disclosure, interference with use, copying, misuse or failure to use
  • Safeguard functionality used to protect from these acts: audit, avoidance, detection, prevention, recovery, mitigation, investigation
  • Methods of safeguard functionality selection: diligence, comply with regulations and standards, meet needs
  • Objectives to be achieved by the application security framework: avoid negligence, protect privacy, minimize impact on performance

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online

ONLINE LINE-UP: 5 TRICKS FOR BREAKING INTO THE DIGITAL MARKET

0 comments / August 14, 2017

Editor’s note: This is a guest post by Kara Masterson, a freelance writer from West Jordan, Utah.

The business world is not the same now as it was at the beginning of the century. Statistics suggest that the portion of retail sales comprised by ecommerce is growing 16 percent year over year. There will come a day when digital sales outnumber sales made in brick and mortar stores.
If you want to survive this evolving marketplace, it may be a good idea to get your start in ecommerce. While the prospect can seem daunting at first, the digital market can grant you access to thousands and even millions of customers you couldn’t reach before. Below are five tricks to breaking into the digital market.

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Website Traffic

How Good Processes Got Us to 1 Million Site Visits After Starting from Zero

0 comments / August 1, 2017

Editor’s note: This is a guest post by Copley Broer, CEO of U.S.-based RadPad and LandlordStation.

Do you look at other companies’ websites in envy, wondering how they got such robust content and so much traffic? Wonder no more. Here’s the skinny on how our new business reached 1 million unique site visits two years after we launched our site.

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Trust

Effective Tips in Building Customer Trust in E-commerce

0 comments / July 20, 2017

Editor´s note: This is a guest post by LeadwithJen.

A growing fraction of the transactions that people make everyday now take place online. This marketplace has earned massive appeal for its convenience over the years, making purchases as easy as a tap or a swipe away. However, as customers all over the world are beginning to realize, the ease of shopping online carries with it a tremendous amount of risk in terms of cyber theft and fraud. Therefore, for businesses to survive online, the first thing that they need to establish is trust. They have to develop a positive relationship with every potential customer as soon as they come across their website. Here are four essential things that online businesses need to get right, from the very first interactions to the checkout.

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