Landing pages for SaaS

9 Things to Optimize SaaS Landing Pages

0 comments / March 13, 2018

Landing Page optimization is becoming crucial for the SaaS when they try to attract the audience and take its attention more than competitors. Landings are used to hook potential clients up by telling the ways company`s product can solve client`s problem, and to ensure them that it has hit the target in a couple of seconds.

Moreover, landing page – is an effective way for converting traffic and generating leads for SaaS websites.

In our post we are going to show the most important points for SaaS landing page optimization, and teach you how to land your users on the main page softly and make them: buy, register, download files,  subscribe, fill in the required form or to go to the desired page.

SaaS landing page must be “sharpen” for the search engines and potential clients, and they explain what words will convince both of them. Have you done all your best to present your product? Take a moment to do this, because landing page directly effects on your sales.

For landing page optimization, SearchEva team have formulated the key drivers to increase the effectiveness of SaaS website you may try to comply with right there: 

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Emilie Plassin

The customer relation and quality approach in customer service

0 comments / March 13, 2018

To deal with a customer is a more complex and convoluted approach. It requires adapted behaviours. In other words, working in customer service does not fit to everyone. In today’s world, the border between supporting (customer) and selling (vendor) is very slight, because of the fast development of our society and the relationship with the customers in constant evolution. This blog will give you a better picture of the relation and quality in customer service. To conclude, we will approach the e-commerce industry.

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The State of Chargebacks: Top 8 Takeaways from the New Study

1 comment / March 1, 2018

Most merchants have some degree of experience with chargebacks. If not…it’s probably just a matter of time.

Transaction disputes are increasingly common. In fact, chargebacks will cost online merchants more than $30 billion a year by 2020. The problem is that most merchants have no real insight into why customers file chargebacks, or how to address chargebacks triggers, because solid information is very difficult to come-by.

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Nischen marketing

Maximizing the Return on Marketing Investment in Your Niche

0 comments / February 28, 2018

 “A few primary keys to becoming a leader in business include having a clear intent or purpose, a truly inspiring vision, a grand message to share, a genuine social calling and a targeted niche to serve.” John Frederick Demartini

A lot has been said about niche marketing that may make you feel it’s overkill. However, it is such an important aspect of a business that it needs repeating.

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Better Business: 4 Sales Models That Are Worth Their Salt

0 comments / February 20, 2018

Your sales model serves as the backbone for your business. It’s how your business makes money, which means figuring out your sales model isn’t something to take lightly. You need to make sure you find a sales model that fits the products your business offers and gives you the best chances of success. With all the different sales models out there, this can be tough to do. To help you choose, here are four of the most popular sales models businesses currently use.

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Boneka & PAYMILL: A traditional doll fashion brand goes online

0 comments / February 19, 2018

For over 30 years now, the manufactory Boneka, headquartered in Braunfels produces handmade doll fashion and leather doll shoes in perfect quality. Emerging from a social project initiated by Otto and Rosemarie Ionker, the family-owned company Boneka is well known in the international doll market. In the recently launched online shop, Boneka chose PAYMILL as his payment service provider.

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Ecommerce Mistakes that Kill your Conversion Rate

1 comment / February 16, 2018

It’s really overwhelming to have regular customers that give your business great reviews that attract additional revenue. And one thing’s for sure, we all want more of it!

Your business might have its own quality when it comes to product and as well with the services, expanding it using different marketing agenda is a big help indeed. Diploma and influence when it comes to your agenda is a must, no one can’t afford the decrease in sales in one’s business. And what if the actual output of your e-commerce website that was made to gain trust and integrity, turned it down and made supposed-to-be customers instead? It’s a big nightmare indeed!

And that dreadful thought is actually avoidable. And to be honest with you, there’s a lot of things that e-commerce sites usually do that lead them to their downfall.

Here are the common wrongdoings that you should not do:

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Top Five Legal Documents Your eCommerce Business Needs

0 comments / February 7, 2018

Nowadays many entrepreneurs want to jump into an ecommerce market, and it’s completely understandable. This industry is already enormous and growing considerably fast. However, every business has the possibility to fail, and this is especially the case for startups. It is not a secret that approximately 90% of new businesses fail in their first two years. But what are the main reasons of failure? One of the key causes of business’ failure is a lack of legal knowledge and a failure to establish a strong legal structure. Young entrepreneurs are usually very excited about launching their business idea as quickly as possible but they tend to forget about their legal protection. However, it is crucial to pay attention to your legal base.
Here is a list of the top 5 most commonly omitted legal documents that can avoid entrepreneurs serious legal trouble.

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Inbound Marketing

Inbound Marketing Best Practices to Boost your Online Business

2 comments / February 1, 2018

Implementing new strategies in your digital marketing formula can work wonders for your web business. The tried and tested techniques like email marketing, content marketing, and social media marketing may seem like doing the job pretty well for you, but inbound marketing gets you on track with the popular guys who are reaping the reward of this subtle albeit effective technique to market their products and services.

Inbound marketing is exactly what comes to your mind when you hear it. It is a marketing strategy to bring quality leads to your online business. It is particularly useful when you sense a fall in your sales figures. With inbound marketing, there are many interactive methods that can give you fast results, if done properly. In this article, I endeavor to show you that exactly.

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e-commerce optimisation

18 Overlooked UX Hacks to Boost your Ecommerce Sales

2 comments / January 23, 2018

E-commerce businesses truly are challenging to manage. There’s the core business process like product sales, there’s also the management of the website, and then there’s marketing, too. A successful e-commerce business must show promise in all the business processes.

To make an e-commerce site shine above all others, user experience is one of the most important factors. Since there’s not much but the site that the customer will interact with, his or her experience with the site should be impeccable. Of course, the quality of the product offerings should weigh a lot more, bad user experience will prevent the customer from ever getting in contact with your product. Thus, user experience should also be given much attention.

It is, however, a mistake of a lot of e-commerce businesses to take user experience very lightly. There are lots of other things to think about and providing excellent user experience is not exactly their priority. They settle for providing a so-so experience for the customers. This is a mistake that you should not commit. If you truly want to shine in the industry, the overall experience of customers with you should be exceptional.

Are you ready to beat the competition and shine? Here are 18 overlooked user experience hacks that you should do to boost your ecommerce sales:

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