Editor´s note: This is a guest post by Kara Masterson, a freelance writer from West Jordan, Utah. 

It is your duty as a business owner to learn and research new marketing tactics, currents trends in your line of business, and amazing new products. However, keeping up with advances in technology is one of the sound strategies for solving your startup problems. Innovative technologies touch the clients directly and in turn, that interaction builds a source of digital difference, which matters to value and productivity. Below are five ways technologies can serve as a solution to challenges that your startup face.

Extend Your Online Visibility And Establish A Strong Client Base

Advances in technology allow you to interact with both new and current clients in dynamic ways than ever before. Digital ventures such as mobile marketing, social media platforms, and different forms of content marketing extend the visibility of your startup beyond your local community. With these digital ventures, you can monitor how clients are interacting with products you are unleashing out there and devise strategies for solving issues raised by them.

Provide Unique Way To Market Your Startup And Sell Products

Today’s clients have strong connections and recommend the firms they shop at to hold strong relationships as well. As more brands go online, the same happens to experiences – resulting in the development of a plenty of digital channels, which touch on almost each aspects people’s lives. Therefore, today’s customers expect personalized experiences with brands and businesses. As an entrepreneur, you should come up with unique strategies for building innovative applications, services, and products. Mobile ordering, social selling, contactless payment plans, and loyalty programs are some of the unique strategies for reaching out to and selling to clients. Leveraging on these tools, you can establish an Omni-channel shopping experience for your clients.

Automation Of Routine Tasks

For your startups to operate efficiently, activities such as accounting, payroll, and invoicing must be carried out efficiently. Technological solutions such as Xero, QuickBooks Online, and Freshbooks can perform these tasks accurately and on time. Thus, automation minimizes expenses, costly mistakes, and creates more time for you to handle other important issues of your business.

Information Management Systems

With the advancement in technology, maintaining paper-based files and calendars, as a way of keeping track of information is not only risk but also it beats logic. Many web-based project management systems can be accessed from any Internet-enabled laptop, mobile device, or tablet. Once the number of clients and projects under your management increase, you will need to hire more IT experts. Since each new development in technology redefines the future of your startup, earning an MBA in information systems comes in handy.

Monitoring Growth And Productivity Of your Business

You should use business productivity software to help track progress in each step of attaining a particular goal. By measuring the progress of your startup, you can narrow down to what does not work and offer the perfect reinforcement to maintain proper operation and growth.

Recently, startups have turned to be an incredible strategy for furthering the advancement of technology because their growth majorly relies on meticulous planning and consistent innovation. It requires a lot of hard work and dedication to transform an idea into a successful startup. The bottom line is that technology cut across all the recipes for success of any startup.

Author´s Bio: Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.

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This is a guest post written by one of our contributors.