Editor´s note: This is a guest post by Heena Banga, a Sr. Technical Content Writer with Konstant Infosolutions.
Almost 9 out of 10 eCommerce traders have extended their services to smartphones. For them, it’s not only business but the personal experience of customers that matters. With a huge smartphone market potential, every consumer expects to be treated as per their tastes and likes on their personal devices. As a result, most eCommerce giants have launched their mobile apps and have been pushing themselves to target a large audience worldwide. m-Commerce app development is gearing towards a brighter future as some of the world’s top brands are being outpaced by competitors.
The largest eCommerce companies are not ranking as the top mobile commerce leaders. For instance, Dell that ranks 6th on the list of Global 1000 e-Commerce companies is way behind in the mobile market (at number 87). Similarly, Walmart number 7th on the eCommerce list secures 13th position in mobile. Conversely, there are companies that rank higher in mobile app trading than online website retail. Vipshop – a leading online discount retailer brand in China, climbs up to 6th place in mobile commerce compared to 11th (in eCommerce). Stringing along the latest trends, brands like Amazon, JD.com and Apple have managed to maintain their positions in both web and mobile commerce on 1st, 2nd and 3rd, respectively. These indeed have emerged as real leaders and there is a lot they understand about moving ahead in retail business in this digital zephyr, where consumers have the potential to think one step ahead than business owners.
Read through to know some of the prized secrets of topmobile merchants who are penetrating deeper into the mobile markets in order to maintain the business flow across all channels and hold on to their global rankings.
The Good News about Mobile Commerce
Since mobile-first has become the key approach for any B2B or B2C transactions these days, m-Commerce is poised to blow up to the mainstream for both products and services. Some startling forecasts for the next five years bring some good news for businesses that run on mobile or are planning to make a move shortly.
The numbers say it all-
- The Global m-Commerce market registers a growth of 33.1% (CAGR) from 2016 to 2022
- While at present, it is calculated that 1.6 billion people use their mobile devices to shop online globally, 2017 will see a whopping upsurge with 2 billion people using their mobile devices, tablets and phablets for making a purchase and using a service
- Today, the total mobile device retail sales in the US accounts for 19%, which is expected to reach 27% by the end of 2018
- A recent report on Black Friday and Thanksgiving 2016 reveals that online sales hit $3.34 Billion as mobile commerce dominates the show
The biggest smash of the Thanksgiving weekend was that the mobile orders exceeded that from laptops and desktops. Shoppers find it convenient to thin down the traffic on roads. There have been record-breaking purchases through mobile devices in the holiday season 2016.
Mobile app development for speed
Why does a customer install an app? No wonder, for a better and smoother user experience than web. Right?
Amazon has already nailed it with its one-click ordering method easing out the checkout process for consumers. They are up with a new idea of ‘pay-by-selfie– a technology where a device authentication happens only through a photo or video of the user rather than signing it with a password. Together with speeding up the whole process, Amazon is trying to make it more secure and safer for shoppers to buy something from their phone (with your credit or debit cards information saved) only when their own images are verified. Henceforth, avoiding any imposter activities. It’s still into the process of getting approved.
Another trending example here is Gilt Groupe – an amazing shopping gateway for people in the US. Lately, the brand revealed that it has successfully utilized mobile and social – and the combination of both – for the holiday season sales. With a conducive mobile business model, they have been making a huge percentage through mobile sales calling it a significant source of business.
“Getting a customer to interact with your brand across additional channels is always additive in nature,” said a marketing specialist at Gilt Group. He further added, “We are seeing lifts from mobile “converters” that were similar to the lift I saw with other retailers when converting customers to online from just catalog or store shopping.”
A flowing design on the go
JD.com (formerly known as 360buy.com) is a leading online fashion shopping website in China, that has reiterated many times that mobile commerce will be everything for them in the future. They believe that all consumer needs point towards more options, better service and lower prices. Hailing from the fashion industry, JD.com has worked tremendously to help users with image browsing – seamless images and galleries even on small screens of their smartphones.
‘Give me what I want before I want it’ is an excellent strategy to work with mobile users. They love it when a business knows that they would like what is offered, even though they haven’t yet thought of adding it to the closet. Such new technology trends and acting beyond user’s expectations will hit the right chord for the success of your mobile business. Designing with a wit that is conducive to the smartphone’s format is what your mobile app needs.
That said, the whole idea is to boost up the confidence of m-Commerce adoption among users using different strategies like biometrics (for safer transactions), speeding up the process, providing a highly personalized and effortless experience. Higher traffic and more conversions call for removing that fear of mobile shopping from consumer’s minds – that trust is important for building a strong customer relation.
Author Bio: Heena Banga is a Sr. Technical Content Writer with Konstant Infosolutions. She has been a technical enthusiast and has written extensively about web design, eCommerce, mobile apps and lot more on digital marketing.