Implementing new strategies in your digital marketing formula can work wonders for your web business. The tried and tested techniques like email marketing, content marketing, and social media marketing may seem like doing the job pretty well for you, but inbound marketing gets you on track with the popular guys who are reaping the reward of this subtle albeit effective technique to market their products and services.
Inbound marketing is exactly what comes to your mind when you hear it. It is a marketing strategy to bring quality leads to your online business. It is particularly useful when you sense a fall in your sales figures. With inbound marketing, there are many interactive methods that can give you fast results, if done properly. In this article, I endeavor to show you that exactly.
What is Inbound marketing?
It can be described as a comprehensive business technique that teaches online businesses to optimize their marketing strategies on how to convince more people to choose their products and services.
Its success can be attributed to its systematic method and a value (to the customer) based approach.
A detailed look at some effective inbound strategies:
1. Make your content easily accessible
The common mistakes done by webmasters are during the initial stages of their website development. While creating a blog/website, they tend to go for complex themes and layouts with intrusive banners and call-for-action pop-ups along with unreliable web hosts. The first step in getting people to visit your blog more and more is by making sure they feel comfortable with your site and get the content they searched for without much ado. Even though it does not guarantee a conversion or a sale, the more they get exposed to your brand, the more trust you build. From there, the chance of them becoming a customer is not far.
Want your audience to become regulars?
- Start by getting them to subscribe to your blog updates.
- The key is to have good content so that they don’t need any more coercing.
- Choose themes that are easy on the eyes.
- Putting the subscribe button on the top right corner is the attractive way to score goals.
2. Give out freebies once in a while
It may look it, but it is not an easy job to get those email addresses. Since email is going to be one of the major contributors to driving your b2b leads, why not add something “free” in exchange for an email address.
By giving something important for free in exchange for their email address, you go into the good pages of people interested in what you offer.
- Make use of your blog effectively to inform people of the benefits of this download.
- Better still, put up a limited period signboard to create a sense of urgency.
- Advertise your offer on social media and ad sites to get a wider reach.
3. Link your landing page
Internal linking is a great SEO strategy and we can put it to greater benefits if you have a dedicated landing page for all your products and services. It is a great way to channel the focus onto your offering by simply linking the relevant landing page to your corresponding blog post so that people can actually get more of an idea on it.
For example, if you are working on generating new b2b leads for billing software, you can write a few blog posts on it targeting retail customers, very good ones if you are into content marketing and link your product landing page. In this way, you are coercing your audience in a subtle way towards your offering.
4. Finish with a CTA
A Call-to-action as it is otherwise known is the method to ask your visitors to take action. It goes hand in hand with what the post is about and gently pushes the visitor to get them to do something.
It may be about asking them to sign up for your subscription like the one we discussed above or click on a link to read more. Some more examples are buttons like “buy now”, “sign up”, “contact us” to set up a free consultation etc.
In a real-world situation, a CTA would look something like this, “looking for a consulting service that takes care of all your business needs but unsure about what to look for? Our consultant can help you out. Click to schedule a free appointment today. No strings attached”. Such a CTA would instantly capture the attention of your target audience and encourage them to click through, increasing the chances of conversion.
5. Go all out on promoting your blog or website
“A modern inbound marketing strategy is not about waiting for customers to find your product or service but to somehow channel them to it using various networks, a technique called cross-promotion”.
An email marketing strategy is only the first step. Include a few paragraphs of your blog post in the newsletter and add a link “click to read more”, encouraging readers to visit your blog.
But don’t stop there. Leverage the power of social media like Facebook or Google+ to promote your blog and get those precious views.
6. Market. Track. Optimize. Repeat
- Gather data on the performance of your newly employed strategies.
- Track using Google Analytics.
- Implement new strategies and improve existing links and blog posts.
Blogging is a good way to enhance your brand and generates new b2b leads using inbound marketing techniques. The above strategies are tried and tested to be effective for online businesses. From here it is up to you to build a campaign that fosters new leads among your target audience and enhances your brand values by putting your best interests into it. Hard work is the key.
Author Bio: Catherrine Garcia is a passionate blogger and a freelance Web Developer. She along with her group of freelance developers, are experts of creating Websites on CMS.