themillWelcome to The Mill, our weekly roundup of the hottest startup stories and resources to hit the web. Curated by the PAYMILL team, here’s what grabbed our attention this week.

This week in startups

13 Scary Reasons Your Content Marketing Will Fail: Content marketing can go a long way to increasing awareness for your business. Sadly it’s not as easy as setting up a blog and publishing one post a week. Joe Pulizzi from Content Marketing Institute presents the main reasons why folks are struggling to gain traction from their content marketing efforts.

13 Scary Reasons Your Content Marketing Will Fail

72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter: Versatility has always been Twitter’s strength. It not only delivers news in real-time, but is also used as a customer support tool. However the social networks real-time element, also means you cannot take your time in responding to complaints and questions about your product. A survey compiled by social software provider Lithium highlights some interesting data on the importance of using Twitter to keep your users happy.

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Why Twitter’s IPO is Bad for Startups: Jack Altman from Hydrazine Capital discusses the downside of Twitter’s IPO. While it’s been considered a success for the micro-blogging social network, Altman’s analysis makes for some interesting reading – and also questions the current valuation being thrown around.

Why Google authorship is so important for the content you create and how to set it up: Yes, there’s a reason for those profile pictures next to Google search results. And its’s the search engine’s answer to delivering better search results by adding a social element to it. Check out all the details over at Buffer by following the link above.

Kostas Papageorgiou Google Authorship

Granify raises $1.5M make all online stores convert as well as We’re always big fans of ways you can increase conversions, which is why we think this startup is worth checking out. Granify analyses data to identify points where customers are most to likely to abandon your shopping cart.


The Most Disruptive Startup Founders Of 2013 [Infographic]: Who doesn’t love infographics? We found this one the past week highlighting some pretty cool startups. Check it out below, and let us know which one is your favourite!

Disruptive EntrepreneursWhat grabbed your attention this week? Please share your thoughts in the comments section below.

PAYMILL Editorial Team

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