Editor´s note: This is a guest post by Heena Banga, a Sr. Technical Content Writer with Konstant Infosolutions.
Almost 9 out of 10 eCommerce traders have extended their services to smartphones. For them, it’s not only business but the personal experience of customers that matters. With a huge smartphone market potential, every consumer expects to be treated as per their tastes and likes on their personal devices. As a result, most eCommerce giants have launched their mobile apps and have been pushing themselves to target a large audience worldwide. m-Commerce app development is gearing towards a brighter future as some of the world’s top brands are being outpaced by competitors.
The largest eCommerce companies are not ranking as the top mobile commerce leaders. For instance, Dell that ranks 6th on the list of Global 1000 e-Commerce companies is way behind in the mobile market (at number 87). Similarly, Walmart number 7th on the eCommerce list secures 13th position in mobile. Conversely, there are companies that rank higher in mobile app trading than online website retail. Vipshop – a leading online discount retailer brand in China, climbs up to 6th place in mobile commerce compared to 11th (in eCommerce). Stringing along the latest trends, brands like Amazon, JD.com and Apple have managed to maintain their positions in both web and mobile commerce on 1st, 2nd and 3rd, respectively. These indeed have emerged as real leaders and there is a lot they understand about moving ahead in retail business in this digital zephyr, where consumers have the potential to think one step ahead than business owners.
Read through to know some of the prized secrets of topmobile merchants who are penetrating deeper into the mobile markets in order to maintain the business flow across all channels and hold on to their global rankings.