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Boneka & PAYMILL: A traditional doll fashion brand goes online

0 comments / February 19, 2018

For over 30 years now, the manufactory Boneka, headquartered in Braunfels produces handmade doll fashion and leather doll shoes in perfect quality. Emerging from a social project initiated by Otto and Rosemarie Ionker, the family-owned company Boneka is well known in the international doll market. In the recently launched online shop, Boneka chose PAYMILL as his payment service provider.

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Ecommerce Mistakes that Kill your Conversion Rate

1 comment / February 16, 2018

It’s really overwhelming to have regular customers that give your business great reviews that attract additional revenue. And one thing’s for sure, we all want more of it!

Your business might have its own quality when it comes to product and as well with the services, expanding it using different marketing agenda is a big help indeed. Diploma and influence when it comes to your agenda is a must, no one can’t afford the decrease in sales in one’s business. And what if the actual output of your e-commerce website that was made to gain trust and integrity, turned it down and made supposed-to-be customers instead? It’s a big nightmare indeed!

And that dreadful thought is actually avoidable. And to be honest with you, there’s a lot of things that e-commerce sites usually do that lead them to their downfall.

Here are the common wrongdoings that you should not do:

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Top Five Legal Documents Your eCommerce Business Needs

0 comments / February 7, 2018

Nowadays many entrepreneurs want to jump into an ecommerce market, and it’s completely understandable. This industry is already enormous and growing considerably fast. However, every business has the possibility to fail, and this is especially the case for startups. It is not a secret that approximately 90% of new businesses fail in their first two years. But what are the main reasons of failure? One of the key causes of business’ failure is a lack of legal knowledge and a failure to establish a strong legal structure. Young entrepreneurs are usually very excited about launching their business idea as quickly as possible but they tend to forget about their legal protection. However, it is crucial to pay attention to your legal base.
Here is a list of the top 5 most commonly omitted legal documents that can avoid entrepreneurs serious legal trouble.

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Inbound Marketing

Inbound Marketing Best Practices to Boost your Online Business

2 comments / February 1, 2018

Implementing new strategies in your digital marketing formula can work wonders for your web business. The tried and tested techniques like email marketing, content marketing, and social media marketing may seem like doing the job pretty well for you, but inbound marketing gets you on track with the popular guys who are reaping the reward of this subtle albeit effective technique to market their products and services.

Inbound marketing is exactly what comes to your mind when you hear it. It is a marketing strategy to bring quality leads to your online business. It is particularly useful when you sense a fall in your sales figures. With inbound marketing, there are many interactive methods that can give you fast results, if done properly. In this article, I endeavor to show you that exactly.

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e-commerce optimisation

18 Overlooked UX Hacks to Boost your Ecommerce Sales

2 comments / January 23, 2018

E-commerce businesses truly are challenging to manage. There’s the core business process like product sales, there’s also the management of the website, and then there’s marketing, too. A successful e-commerce business must show promise in all the business processes.

To make an e-commerce site shine above all others, user experience is one of the most important factors. Since there’s not much but the site that the customer will interact with, his or her experience with the site should be impeccable. Of course, the quality of the product offerings should weigh a lot more, bad user experience will prevent the customer from ever getting in contact with your product. Thus, user experience should also be given much attention.

It is, however, a mistake of a lot of e-commerce businesses to take user experience very lightly. There are lots of other things to think about and providing excellent user experience is not exactly their priority. They settle for providing a so-so experience for the customers. This is a mistake that you should not commit. If you truly want to shine in the industry, the overall experience of customers with you should be exceptional.

Are you ready to beat the competition and shine? Here are 18 overlooked user experience hacks that you should do to boost your ecommerce sales:

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Social Media

Selling More Products Through Social Media Campaigns – 5 Methods That Tell You How

0 comments / January 16, 2018

As a marketer there are numerous ways to promote your products and services. Social media networks have a vast reach and are an excellent way to build brand awareness. Most companies have realized this and have begun investing time and effort in social media campaigns. Get additional info about how the right social media can slingshot your business.

However, it is essential to have a solid strategy in place to start seeing results. The resource page over at idigic is recommended reading for strategies and nuances about brand building using social media.

Here are 5 ways to sell more products through social media.

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You have low mailbox usage

“Why My Emails are Landing in Spam?”: Email Marketing Guide

0 comments / January 9, 2018

Email marketing is still big and is used by most companies to communicate useful information to their users and increase sales. However, not all your emails land in your user’s inbox. As a matter of fact, a study conducted by Return Path revealed that only 79% of emails land in the user’s inbox while the rest either get blocked or go to spam. What’s the reason behind it? Webmail providers study your recipient’s behaviour closely and flag the quality of your emails accordingly. This means your subscribers could flag your email though you might not be spamming. Before you get down to cracking solutions, first look at the various reasons due to which your emails might be getting marked as spam.

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Is the Overuse of Technology Killing Your Sales Results?

Is the Overuse of Technology Killing Your Sales Results?

0 comments / January 3, 2018

From managing existing customers to sales consulting and social selling, the use of technology within sales organisations has an important function. Indeed, in the 2016 Sales Enablement Optimization Study, CSO Insights identified technology as being one of the keys to a successful sales enablement strategy. 
Yet, while technology can be of great value to businesses, it is vital that companies to not rely too heavily on it and neglect other, more traditional sales strategies and methods. In actual fact, when sales organisations over-utilise technology or rely on it too heavily, it can have a detrimental effect on their overall business results.

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13 things you need to know about freight forwarding

4 comments / December 27, 2017

Freight forwarding is one of the most popular methods of international transport, not only for business but for personal use, too. Freight forwarding companies, like the International Logistics Centre, are in charge of coordinating the shipment of goods between two destinations. In order to do this, they use a range of carriers, including air freight, road freight, ocean freight and, occasionally, railway freight. Freight forwarding might seem like a confusing process, but these thirteen facts you need to know about freight forwarding will help you through the procedure. Read more


9 Ways to Make Online Payment Easy for Your Customers

0 comments / December 19, 2017

Online payment is usually the final step of any online transaction, and to make customers feel satisfied with services, merchants have to make the online payment safe, fast and easy to follow. It is important for ecommerce owners to make the checkout process as easy and simple as possible to critically increase sales. The importance of a convenient payment method cannot be overstated. Here are 9 tips that will help you to make the online payment method easy for customers.

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