Image courtesy of Nosto

Image courtesy of Nosto

You know holiday season is upon when you start noticing Christmas Markets being set up all over town. Yes it’s November, and some folks are still growing their moustache for charity. But the winter holidays are just a month away, which means everybody will be flocking to buy gifts for their loved ones. Some will be prepared and get their shopping done in early December, while others (like myself) tend to leave it last minute.

So while regular brick and mortar stores begin stocking up on inventory for the festive period. Online shops are also primed for a very busy time. Especially when you consider that 80% of online users have used the internet to buy something and with e-Commerce set to reach $1.4 trillion by 2015 – this holiday season could be a very profitable quarter for online shops.

But you’re probably wondering why people prefer shopping online? And according to an infograhic by Invesp the top 5 reasons included:

  • Time saving (73%)
  • More variety (67%)
  • Easy to compare prices(59%)
  • There’s no crowd (58%)
  • Lower prices (55%)

The last thing you want is to leave money on the table by not doing everything you can to increase your sales. It’s the busiest time of year when it comes to shopping and due to the convenience of the internet, your online shop will be the first stop for most people.

But what can you do? How do make sure you don’t miss out on increasing your sales? Below you’ll find an infographic put together by Finnish startup Nosto – a recommendation engine for online stores – outlining 12 quick and easy things you can do in one hour less to optimise your online shop for the holidays.

12 quick wins to increase sales over the holiday period

Click to enlarge

Click to enlarge

Have you got more tips? Let us know in the comments section below.

Kostas Papageorgiou

Kostas specialises in content marketing and community management, who's focused on helping tech companies increase brand awareness and engagement to boost conversions.