themillWelcome to The Mill, our weekly roundup of the hottest startup stories and resources to hit the web. Curated by the PAYMILL team, here’s what grabbed our attention in the past seven days.

This week in startups

The Latvian startup scene: We all know how Berlin and London are both cities with a budding startup community – but what about the rest of Europe? Earlier this week I was in Riga for Tech Chill Baltics and stumbled upon this interesting post about the Latvian startup scene, check it out and you might be surprised and see a few familiar names coming out of Latvia.

latvian startup sellfy

29 Free Marketing Tools To Improve Your Work Today: Over on the Buffer Blog, Courtney Seiter lists some interesting marketing apps to save you loads of time. You’ll already know some of them, but you will come across some gems you haven’t heard of before.

Pitch me this Billion dollar idea: We hardly get to hear what goes on in the background when startups apply to accelerators, which is why Yana Vlatchkova’s (co-founder of Swipes) post makes for an interesting read. Her post reads like a journal where she describes the journey of applying to various programs and some of the feedback they’ve received down the line. If you’re thinking of applying to accelerator programs, make sure to read this post to get a realistic view on the process.

Swipes app for iOS

The Complete Quantitative Guide To Judging Your Startup: Peter Drucker famously said, “If you can’t measure it, you can’t manage it.” So when it comes to your startup, you’ll want to measure certain metrics early on. There are two reasons, 1) you’ll be able to optimise faster 2) investors will want to see them too before investing in you. This guide gives you the essential metrics you need to be tracking and well worth bookmarking for future reference.

9 Quick Wins for Halfway-Decent Design: Today design is playing a major part for startups to stand out from the rest. This post at Tuts+ highlight nine tips to make sure you get some basic design principles in place for your next project.

Image courtesy of Tuts+

Image courtesy of Tuts+

5 Steps to $5,000 in Monthly Recurring Revenue: Who wouldn’t want $5,000 in MRR. That’s a massive milestone for any startup to achieve and be extremely proud of. And tells us exactly how they reached that point. Check it out and let us know what you think.

That’s it for this week. In case we missed something useful, feel free to let us know in the comments below.

Kostas Papageorgiou

Kostas specialises in content marketing and community management, who's focused on helping tech companies increase brand awareness and engagement to boost conversions.