Image courtesy of Copyblogger

Image courtesy of Copyblogger

Let’s begin with the what your startup should blog about post. If you haven’t gotten around to reading it, it’s well worth going through it to get an overview of the topics your blog should be covering. It also applies for organisations of all shapes and sizes – not just for startups. It’s quite a long post, so if you’re pressed for time, here’s a brief summary to get started:

  • Best practices and tips
  • How-to guides
  • Industry news analysis
  • Answering user questions and concerns
  • Reporting on future trends

Ok, so now that you’ve got an idea of what to write about, you’re next task is to buckle down, open up your word editor and start written your posts. But not so fast!

Writing blog posts isn’t like writing reports for university. For one it’s much faster and more enjoyable, since you’ll be writing about something you’re really familiar with. Secondly it’s all about writing to engage your target audience, which takes on a more conversational and friendly tone of communication. And then the content needs to draw people in and keep them entertained.

But don’t worry, nobody became a proficient blogger overnight and it takes practice to become good. However you can rest assured that the more you practice, the better you’ll become at writing and publishing posts. After all we all need to start somewhere.

So what does it take to write epic blog posts? The folks over at Copyblogger put together this infographic highlighting the ingredients to make your posts spread across the web. Simply scroll down to discover all the details.

How to write epic blog posts

11 Essential Ingredients Every Blog Post Needs [Infographic]
Like this infographic? Get content marketing advice that works from Copyblogger.

If you enjoyed this infographic and want to learn more, Copyblogger has a wealth of quality articles on social media marketing, copywriting and blogging to check out.

It can be challenging at times to write blog post, but hopefully this infographic helps make things easier.

Are you blogging – what’s the number one challenge you’re facing? Let us know by commenting below.

Kostas Papageorgiou

Kostas specialises in content marketing and community management, who's focused on helping tech companies increase brand awareness and engagement to boost conversions.